Shopper marketing specialist

1 week ago


Singapore JACOBS DOUWE EGBERTS Full time

Job Description Perfect Content, Activation, Search & Assortment (CASA) Design & Execution Update & Maintain hero images for all JDE products across all online channels Develop promo hero images and update images during key promotion windows Manage the day-to-day relationship with 3rd Party Marketplace (MP) partners, to ensure a perfect execution of our e Commerce Fundamentals Performance tracking/ data analysis Drive visibility and promotional planning to win the key shopping festivals such as 11:11, Black Friday, or Prime Day. Measure CASA performance using online tools such as Profitero Assist Channel Managers with performance tracking reports Plan & Develop Exclusive Channel Promotions Work closely with E-com Channel Sales Managers on promotional campaign planning Lead the GWP sourcing function to support all online channel promotions Develops Platform Communication Materials (on-site & off-site banners) Work with cross-functional teams to develop platform materials linked to national marketing campaigns and/or channel exclusive promotions Work on all content curations, feeds, CRM messages Lead planning & execution of digital advertising Process Customers’ Queries Process customers’ queries received via online channel platforms by working with relevant stakeholders. Qualifications Bachelor's degree in Marketing 1-2 years of experience in digital marketing & content creation A good knowledge of Microsoft Office is required Good communication and stakeholder management skills Ability to be agile A good knowledge of e Commerce retail environment: grocery online, marketplaces, and pure players will be an advantage #J-18808-Ljbffr



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