Market Development Specialist

16 hours ago


Singapore PRM MARKETING SERVICES PTE. LTD. Full time
Company Overview

PRM Marketing Services Pte. Ltd. is a dynamic and innovative company that values creativity, innovation, and collaboration.

Job Description

We are seeking a skilled Market Development Specialist to drive business development by connecting and nurturing high-quality leads.

The ideal candidate will possess at least 3 years of solid experience in prospecting and lead qualification, with a strong track record of meeting or exceeding targets.

This role requires a customer-centric approach to engage prospects, understand their needs, and create interest about the company's products and services.

Key Responsibilities:
  • Identify and initiate first point of contact with potential leads through various channels, such as phone calls, emails, video conference, social media, etc.
  • Develop deep understanding of potential prospects' needs to match with the company's products and services.
  • Introduce the company's products and services and provide information and clarity where required.
  • Assess marketing-generated leads (MQL) engagement activities and evaluate if leads fit the company's ideal customer profile and sales criteria.
  • Gather needs and requirements of MQL to establish qualified leads (SQL) before handoff to sales team.
  • Cultivate and maintain strong relationships, providing prospects with upfront information and recommendations, where necessary.
  • Collaborate with Marketing to provide lead nurturing content for continuous customer engagement, as well as provide feedback for campaign optimization.
  • Keeping detailed notes of engagements and collaborating with Sales to monitor and track pipeline activities.

The Market Development Specialist will work closely with the Head of Business Development to achieve aggressive growth plans and seize current market opportunities.

Estimated Salary Range:

$80,000 - $110,000 per annum, depending on experience and qualifications.

Benefits:

A competitive salary, excellent benefits package, and opportunities for professional growth and development.



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