Shopper marketing specialist

1 week ago


Singapore JACOBS DOUWE EGBERTS Full time

Job Description Perfect Content, Activation, Search & Assortment (CASA) Design & Execution Update & Maintain hero images for all JDE products across all online channels Develop promo hero images and update images during key promotion windows Manage the day to day relationship with 3rd Party Marketplace (MP) partners, to ensure a perfect execution of our e Commerce Fundamentals Performance tracking/ data analysis Drive Visibility and Promotional planning to Win the Key Shopping Festivals such as 11:11 or Black Friday or Prime Day. Measure CASA performance using online tools such as Profitero Assist Channel Managers with Performance Tracking reports Plan & Develop Exclusive Channel Promotions Work closely with E-com Channel Sales Managers on Promotional Campaign Planning Lead the GWP sourcing function to support all Online Channel promotions Develops Platform Communication Materials (on site & off site banners) Work with cross functional teams to develop platform materials linked to National Marketing Campaigns and/or Channel Exclusive Promotions Work on all Content curations, feeds, CRM messages Lead planning & Execution of Digital advertising Process Customers’ queries received via Online Channel platforms by working with relevant stakeholders Qualifications Bachelor Degree in Marketing 1-2 years of experience in Digital Marketing & Content Creation A good knowledge of Microsoft Office is required. Good communication and stakeholder management skills Ability to be agile A good knowledge of e Commerce Retail Environment: Grocery on-line, Marketplaces and Pure Players will be an advantage. #J-18808-Ljbffr



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