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Category Development Manager
1 week ago
Category Development Manager (Trade Marketing)
Job Description
STRATEGIC CATEGORY DEVELOPMENT
Support the Shopper marketing manager in developing category vision and cascade on channel level.
Update Category Drivers with new products and initiatives launch.
Generate new relevant shopper / channel insights, lead Shopper / Customer studies.
Lead NP launch preparation from Shopper marketing side: route to trade, selling story, OPEX KPIs. Collaborate with marketing to design the best bundle and the optimum trade support.
Participate in AOP (budgeting) process in order to reach OPEX objectives.
STRATEGIC CUSTOMER DEVELOPMENT
Determine priorities on Category management projects, support Shopper Marketing Manager in leading top customer projects (JBP) and lead cross-customer / channel projects
Run category, channel, and customer analysis to detect opportunities to increase category & brand sales for all customers
Design assortment and shelving guidelines per channel in order to increase Company and Category sales
Make proposal on shelf-display to ensure layout implementation
Run quarterly / monthly evaluation of category management projects.
OPERATIONAL EXCELLENCE (OPEX)
Support Shopper marketing manager in leading Operational Excellence: defining the key opportunities on OPEX topics nationally and account-specific like shelf position, assortment/ distribution opportunities, OOS, promotional executions etc.
Deliver sustainable growth with on high sales efficiency level
Lead OPEX scorecard, provide monthly communication of OPEX KPIs performance with Sales feedback, report qualitative summary to Shopper marketing manager and Country Manager
Develop and deploy on-time and qualitative OPEX communication (monthly KPIs reporting, guidelines update, OPEX deployment events for sales) to ensure full knowledge of Company objectives on every Sales force level at any time
PROMOTIONAL ACTIVITY
Support Shopper marketing manager in developing promo strategy per channel based on brand objectives and financial KPIs
Lead the proposal of new promotional activities with our products to increase our promotional effectiveness
Develop and deploy educational materials, based on category knowledge, to deliver Category vision and drivers.
Qualifications
Degree in business, marketing or economics.
At least 3 years of experience in Shopper / Trade marketing
Sales experience recommended
FMCG (fast moving consumer goods) market knowledge`
Knowledge of information system tools
Additional Information
JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in Netherlands. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.
The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.
JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.
Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.
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