Senior Category Development Manager

4 days ago


Singapore NTUC Enterprise Nexus Co-operative Limited Full time

We are seeking a Commercial Director to lead our housebrand's commercial efforts. The successful candidate will develop and implement a category strategy, managing commercial targets for brick & mortar and online channels. Responsibilities include:


Responsibilities:
1. Identifying consumer needs, category trends, and commercial opportunities across channels.
2. Developing growth strategies for led categories.

Develop a 24-month new products pipeline from ideation to marketing launch campaigns. Lead the implementation of plans including campaign and trade activities. Drive growth, track performance, and achieve commercial targets. Collaborate with cross-functional teams, channels, and agency partners.


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