Marketing Campaign Strategist
5 days ago
We are seeking a highly skilled Marketing Campaign Strategist to join our team at Straits Retail Property Management Services Pte. Ltd. as a Tenant Engagement Specialist.
Job Summary:
As a Tenant Engagement Specialist, you will be responsible for conceptualising, planning and executing marketing campaigns, advertising and promotional strategies to enhance customer experience and drive shopper traffic and sales for our tenants.
Key Responsibilities:
- Develop and execute mall-wide promotions and campaigns to increase tenant sales and attract shoppers and tourists.
- Plan and execute all A&P campaigns, events and other related promotional activities to ensure effective communication and publicity.
- Liaise with creative & media agencies, contractors, vendors and event companies to ensure successful project execution.
- Analyse and evaluate the effectiveness of marketing campaigns to inform future strategies.
- Manage causal leasing spaces to achieve yearly KPIs.
- Oversee and train concierge staff to ensure smooth daily operations.
Requirements:
- Degree in Marketing or Mass Communication or related discipline.
- Minimum 3-5 years of relevant experience in A&P in a retail environment.
- Experience in shopping malls, social media platforms and digital marketing preferred.
- Strong interpersonal and communication skills.
- Creative, resourceful, meticulous and able to multitask.
- Able to adapt to a fast-paced working environment.
Salary Range:
$80,000 - $110,000 per annum, depending on experience.
About Us:
Straits Retail Property Management Services Pte. Ltd. is a leading retail property management company that aims to provide exceptional experiences for our tenants and customers.
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