Trade Marketing Manager
2 days ago
We are seeking a
Trade Marketing Manager (E-Commerce)
for our client, an international FMCG Brand. This role requires a highly entrepreneurial mindset and the ability to devise innovative, customized strategies in the digital channel. If you are a proactive & self-directed learner who thrives in a fast-paced &results-driven environment, this will be the role just for you
Responsibilities:
Act as the focal point for customer-focused channel marketing programs aligned with brand strategies and trade budgets.
Define, develop, and execute channel strategies and programs in collaboration with Brand and Sales teams.
Utilize consumer, customer, and category insights to create effective trade marketing initiatives.
Ensure brand consistency and visibility across channels.
Oversee all trade marketing activities, ensuring seamless execution within timelines and budgets.
Coordinate and implement marketing materials (e.g., on-site visibility, sales refreshers, promotions).
Conduct post-campaign evaluations, identifying ways to improve efficiency and effectiveness.
Measure and analyze ROI for all marketing activities.
Requirements:
Degree in Business Management or Marketing related field with at least 7 years of relevant working experience
Strong understanding of business fundamentals, sales strategies, and trade marketing principles.
Deep knowledge of industry trends, competitor movements, and customer business models.
Proven ability to analyze operations, reengineer processes, and implement policy improvements.
Excellent communication and stakeholder management skills.
High energy, sense of urgency, and strong execution capabilities.
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