Trade Marketing Expert

2 weeks ago


Singapore Argyll Scott Full time

Job Description:

We are seeking a Regional Trade Marketing Executive to join our team in Singapore. This role will drive the B2B2C product strategy and channel execution across Asia.

  • Main Responsibilities:
  • Develop and implement regional B2BC trade marketing strategies across channels, including in-store, online digital, and omnichannel experiences.
  • Manage assortment planning, product launches, and pricing strategies aligned with market trends and competition across multiple countries in the region.
  • Optimize trade promotions and commercial policies to drive market penetration and profitability.
  • Analyze campaign performance and ensure data-driven marketing decisions.
  • Builddistributor relationships with internal sales teams and external partners.

Requirements:

  • 3-5 years of experience in trade marketing, category management, or product management in beauty or FMCG brands.
  • Proven expertise in regional marketing and distributor/channel management.
  • Strong analytical skills in pricing, campaign tracking, and commercial strategy.
  • Experience in multichannel execution across retail, e-commerce, and wholesale.
  • Knowledge of Asian market dynamics and consumer trends.

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