
Trade Marketing Executive
1 week ago
Trade Marketing Executive
**Role Summary**
The **Trade Marketing Executive** will see the incumbent regularly developing and executing both trade and consumer campaigns to support brand/commercial objectives, working in close partnership with Sales and Marketing teams to deliver world-class market driving activity with market leading brands.
The incumbent is responsible for analysis, strategy, best practices, DPSM monitoring /follow-up, new product introductions, and forecasting on a Category level across all trade channels including e-commerce.
**Key Responsibilities**
**Strategy: Planning and Execution**
- Lead and manage the forecasting process on a category level
- Creation and execution of annual trade marketing programs to support commercial and brand objectives
- Recommend clear and specific DPSM strategy for each category by understanding business objectives, and translating them into a DPSM channel roadmap for Sales execution in different retail environment formats (MT, GT and Ecommerce)
- Participate in target setting and delivery of value market share for each category, brand and channel
- Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively
- Enhance brand’s activation by ensuring that all Sales/Customer insights are incorporated into the company’s planning process
- Recommend builds on the Trade Investment guidelines in accordance with business objectives, performs top-line allocations and reviews planned Trade Investment
- Support development and implementation of national and/or account-specific promotional programs/key events
- Regularly perform post-promo analysis on key programs
**Analytics: Actionable Insights**
- Utilizes information from a range of sources (e.g. Nielsen, Shopper Research, Customer Scan Sales, Ecommerce Platform) to understand market trends, competition, customer strategy and brand strategy
- Build DPSM gap analysis and work with Sales to develop/agree on clear, specific plans for corrective action
**Category Management: Category Expert**
- Understanding and presenting market/consumer/category trends to key customers
- Lead category management and planogram strategy/execution in line with business objectives
**Operations: Flawless Execution**
- Flawlessly execute NPD launches to gain maximum distribution and consumer engagement
- Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
- Partnering closely with the field sales team and with other cross
- functional teams (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy
**Why You?**
We seek Original Thinkers to join us. We welcome original perspectives and value different life experiences that can lead to groundbreaking innovation, creative problem solving and agile response to change. With Kimberly-Clark, you will have the freedom to express yourself, develop your capabilities and grow your career.
Key to your success in this role will be:
- Degree holder
- 3+ plus FMCG experience, with a minimum of 2 years in Sales - Key Account, and 2 years Trade Marketing experience
- Knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
- Strong interpersonal, presentation and influencing skills and detailed planning skills
- Demonstrates analytical skills, and is able to draw conclusions and translate learnings into actions
**Global VISA and Relocation Specifications**:
**Primary Location**
Singapore
**Additional Locations**
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
-
Trade Marketing Senior Executive
3 days ago
Singapore EB FOOD MARKETING PTE. LTD. Full time**Responsibilities**: - Oversees and maintains trade spending database across physical and digital accounts, insuring accurate budgets and real time representation of account activity. - Develop comprehensive alignment and partnership for key marketing activities with third parties. - Tracking and monitoring of distribution points for relevant accounts to...
-
Trade Marketing Executive
1 week ago
Singapore OUJI (SINGAPORE) PTE. LTD. Full timeThe Trade Marketing Executive role responsible includes, but not limited to manage promoter activities and training, liaise on POSMs (Point of Sale Materials), oversee trade displays, and conduct thinking and being resourceful to meet tight deadline. - Ensure that products are displayed prominently in retail stores to enhance brand visibility and attract...
-
Trade Marketing Executive
7 days ago
Singapore Kimberly-Clark Full timeTrade Marketing Executive **Role Summary** The **Trade Marketing Executive** will see the incumbent regularly developing and executing both trade and consumer campaigns to support brand/commercial objectives, working in close partnership with Sales and Marketing teams to deliver world-class market driving activity with market leading brands. The incumbent...
-
Trade Marketing Executive
7 days ago
Singapore THE SUPREME HR ADVISORY PTE. LTD. Full timeRoles & ResponsibilitiesTrade Marketing ExecutiveSalary: $3800 – $4500Working Days: Monday to Friday 8.30am to 6pmWorking Location: Woodlands Link [Nearest: Admiralty MRT]Responsibilities:Conduct market research and analysis to identify trends and opportunities for growth Work closely with the sales team and BD team to develop & implement sales promotion....
-
Trade Marketing Executive
3 days ago
Singapore FROSTS FOOD & BEVERAGE (PTE.) LTD. Full timeWe are an importer and distributor of food products from around the globe, and we represent a number of brands in Singapore. Our distribution channels include supermarkets as well as the food and beverage sector. Reporting to the Head of Trade Marketing, the Trade Marketing Executive will be responsible for developing marketing strategies and formulating...
-
Trade Marketing Executive
16 hours ago
Singapore Wilmar International Limited Full timeWe are looking for a proactive, organized, and commercially savvy Trade Marketing Executive to support our retail team. This role is essential in driving customer business plans, executing trade promotions, and aligning internal stakeholders to maximize commercial performance. The ideal candidate thrives in a fast-paced environment, demonstrates strong...
-
Trade Marketing Executive
6 hours ago
Singapore THE SUPREME HR ADVISORY PTE. LTD. Full timeTrade Marketing Executive Working Days: Monday to Friday 8.30am to 6pmWorking Location: Woodlands Link (Nearest: Admiralty MRT)Salary: $3800 – $4500 Responsibilities: Conduct market research and analysis to identify trends and opportunities for growth Work closely with the sales team and BD team to develop & implement sales promotion. Develop and execute...
-
Trade Marketing Executive
5 days ago
Singapore LIM SIANG HUAT PTE LTD Full time**Key Responsibility** - Working closely with the Marketing Manager to develop the Trade Marketing Strategy to achieve defined business objectives across all product categories. - Own responsibility for the development, execution, and performance of all programs designed to increase presence and off takes. - Responsible for the coordination of Trade...
-
Trade Marketing Executive
3 days ago
Singapore TP VISION SINGAPORE PTE. LTD. Full timeTPV is the global licensee of the Philips brand for Monitors, TV, Audio & Accessories categories. TPV is a place to do great work, offering you the opportunity to make an impact in the Multi-media Entertainment space while working with multi-national teams located across the globe. TPV is a great place to work, providing you with an international experience...
-
Trade Marketing Executive
1 week ago
Singapore FROSTS FOOD & BEVERAGE (PTE.) LTD. Full timeReporting to the Trade Marketing Manager you are responsible for planning and executing the trade marketing strategies and plans for the various brands in Frosts Food and Beverage’s portfolio. The job calls for: 1) Detailed sales analysis of various brands. 2) Assistance of Sales Managers for different channels to develop, plan and execute channel...