Trade Marketing Executive
4 days ago
Reporting to the Trade Marketing Manager you are responsible for planning and executing the trade marketing strategies and plans for the various brands in Frosts Food and Beverage’s portfolio.
The job calls for:
1) Detailed sales analysis of various brands.
2) Assistance of Sales Managers for different channels to develop, plan and execute channel strategies and trade promotions for key accounts and trade channels to achieve sales objectives.
3) Monitoring of competitor activities and submission of monthly analysis.
4) Working with our Demand Planner to improve accuracy of sales forecast.
5) Identifying sales gaps and work with the respective Channel Sales Managers to propose close gap measures.
6) Monitoring and evaluation of the effectiveness of trade promotions and in-store promotions.
7) Interaction with Brand Principals.
8) Monitoring and implementing price surveys on selected competitive brands.
9) Supporting new product launches with detailed rollout plans.
10) Any other duties assigned by the Management.
Who are we looking for?
- Should be comfortable with numbers and swift with reports
- Strong Interpersonal & Analytical skills
- Good presentation and confident communication skills
- A sense of ownership
- Someone who thrives in a fast-paced environment
- Good team player
- Proficiency in Microsoft Excel & PowerPoint tools
It would be an advantage if you have:
- At least 1 year of Trade Marketing or Category experience in FMCG environment
- Relevant exposure of 1 to 3 years’ experience in any Marketing or Sales functions
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