Trade Marketing Executive

2 weeks ago

Singapore OUJI (SINGAPORE) PTE. LTD. Full time

**Company Background**

Ouji (Singapore) Pte Ltd, proudly stands as a vital part of the WL Centralin Group, a multinational force in the fast-moving consumer goods (FMCG) industry, with a global footprint encompassing Europe, Southeast Asia, and Oceania, with a presence in countries such as Japan, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand, Vietnam, Australia.

**Summary/key point of the roles**:

- Ensure that products are displayed prominently in retail stores to enhance brand visibility and attract customers, while implementing strategies to optimize product placement and visibility through shelf positioning and signage.
- Create and analyze sell-out reports to monitor product sales performance in retail outlets, identifying trends, patterns, and opportunities from sales data to guide future marketing and sales strategies.
- Develop, plan, and orchestrate B2B and B2C events including trade shows, product launches, and promotional campaigns.
- Manage POSM production and distribution, execute trade marketing activities, analyze market trends and sales data, and oversee trade displays and promoter training.
- Boost sales and brand recognition - create and execute trade promotions alongside distributors and retailers, ensuring all efforts align with the bigger marketing plan.Forge a dynamic team of product evangelists by training and mentoring promoters and product trainers to excel in retail settings.

**Job Requirements**:

- Bachelor’s degree in marketing, business administration, commerce, or any related field is required.
- Minimum of 2 years of experience in trade activation within the consumer products industry is required, with prior experience in a trade marketing role often preferred.
- Strong analytical skills to assess market trends, sales data, and consumer behaviour are crucial.
- Pleasant personality, creative, team player and proven success working independently.
- Knowledge of strategic planning principles and marketing best practices.
- Possess good stress management skill and able to meet tight deadlines.

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