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Trade Marketing Executive

2 weeks ago

Singapore Kimberly-Clark Full time

Trade Marketing Executive

**Role Summary**

The **Trade Marketing Executive** will see the incumbent regularly developing and executing both trade and consumer campaigns to support brand/commercial objectives, working in close partnership with Sales and Marketing teams to deliver world-class market driving activity with market leading brands.

The incumbent is responsible for analysis, strategy, best practices, DPSM monitoring /follow-up, new product introductions, and forecasting on a Category level across all trade channels including e-commerce.

**Key Responsibilities**

**Strategy: Planning and Execution**
- Lead and manage the forecasting process on a category level
- Creation and execution of annual trade marketing programs to support commercial and brand objectives
- Recommend clear and specific DPSM strategy for each category by understanding business objectives, and translating them into a DPSM channel roadmap for Sales execution in different retail environment formats (MT, GT and Ecommerce)
- Participate in target setting and delivery of value market share for each category, brand and channel
- Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively
- Enhance brand’s activation by ensuring that all Sales/Customer insights are incorporated into the company’s planning process
- Recommend builds on the Trade Investment guidelines in accordance with business objectives, performs top-line allocations and reviews planned Trade Investment
- Support development and implementation of national and/or account-specific promotional programs/key events
- Regularly perform post-promo analysis on key programs

**Analytics: Actionable Insights**
- Utilizes information from a range of sources (e.g. Nielsen, Shopper Research, Customer Scan Sales, Ecommerce Platform) to understand market trends, competition, customer strategy and brand strategy
- Build DPSM gap analysis and work with Sales to develop/agree on clear, specific plans for corrective action

**Category Management: Category Expert**
- Understanding and presenting market/consumer/category trends to key customers
- Lead category management and planogram strategy/execution in line with business objectives

**Operations: Flawless Execution**
- Flawlessly execute NPD launches to gain maximum distribution and consumer engagement
- Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
- Partnering closely with the field sales team and with other cross
- functional teams (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy

**Why You?**

We seek Original Thinkers to join us. We welcome original perspectives and value different life experiences that can lead to groundbreaking innovation, creative problem solving and agile response to change. With Kimberly-Clark, you will have the freedom to express yourself, develop your capabilities and grow your career.

Key to your success in this role will be:

- Degree holder
- 3+ plus FMCG experience, with a minimum of 2 years in Sales - Key Account, and 2 years Trade Marketing experience
- Knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
- Strong interpersonal, presentation and influencing skills and detailed planning skills
- Demonstrates analytical skills, and is able to draw conclusions and translate learnings into actions

**Primary Location**: Singapore

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time