GM, Marketing, APAC

Overview
The Trade Desk is seeking a GM, Marketing APAC to lead all marketing GTM efforts across APAC (Australia; North Asia: China, Hong Kong, Japan, Korea; Southeast Asia: Singapore, Indonesia, India). This role includes brand and performance marketing, with a focus on driving growth, simplifying data, building relationships, and accelerating results across the region.
What you’ll do
Develop and execute a comprehensive APAC go-to-market strategy that covers the region as a whole and priority country plans (Australia, India, Japan, China, Singapore).
Partner with the APAC leadership team to set vision for growth, drive brand initiatives, and accelerate regional growth.
Define the growth vision and collaborate with senior commercial leaders to refine strategy and demonstrate results.
Unite the APAC marketing function by coordinating country brand leads (Australia, Singapore, India, Japan, Hong Kong) while guiding regional leadership and cross-functional teams including digital, performance marketing, events, research & insights, editorial, PR/Comm s, and creative.
Establish KPIs for the region and countries; track and report metrics; optimize plans in collaboration with local and marketing leaders.
Represent The Trade Desk on industry stages at internal and external events and articulate the company’s perspective on macro market drivers.
Develop a strong point of view on messaging and simplify storytelling to engage new and existing clients.
Balance global and local initiatives, partner with other marketing leaders worldwide, build consensus, and inspire the team to succeed.
Who you are
BA/BS degree or equivalent practical experience.
15+ years of marketing experience at brand advertisers, agencies, media companies, product marketing, performance marketing/demand generation.
Understanding of the programmatic advertising industry and AdTech ecosystem.
Clear experience working with and presenting to sales teams.
Compelling storyteller focused on performance and simplifying complexity.
High emotional intelligence with ability to build relationships across large teams in a fast-paced environment.
Proven ability to concept, develop, and execute integrated campaigns across paid media, events, editorial, social, and thought leadership.
Solid understanding of integrated marketing including demand generation, pipeline generation, analytics, events, and editorial.
Detail-oriented, proactive, self-organizing with strong time-management skills.
Ability to work independently and communicate effectively with stakeholders at all levels.
Comfort with analyzing gray spaces, breaking down complex problems into actionable plans with a test-and-learn agenda.
Experience developing and managing a large team (20+ people).
Proficiency across marketing tools and systems (e.g., Slack, Microsoft Office, Zoom, Salesforce, Marketo, Asana, Bizible, Excel, Tableau).
Mix of B2B/B2C background is a plus.
As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact You can also contact us using the same email address if you need assistance to access our company website. When contacting us, please provide your contact information and specify the nature of your accessibility issue.
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: IT Services and IT Consulting, Technology, Information and Internet, Advertising Services
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