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Manager / Assistant Manager, Genting Rewards
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Job Responsibilities Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to the loyalty ecosystem Plan and execute rewards catalogs and ensure a seamless redemption experience for members Oversee the execution of loyalty program and promotions (e.g., point multipliers, tier upgrades, special events), including support and testing of system enhancements, app updates, or campaign set-ups Leverage on technology to elevate every member touchpoints, ensure customer engagement experiences are consistent and optimized Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations Coordination of activities and functions with various supporting departments on guest retention Job Requirements Bachelor's or Master's degree in Marketing, Business Administration, or a related field Minimum 5 years of experience in loyalty marketing, or CRM Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes Proficiency with CRM systems and digital marketing platforms is desirable Ability to work effectively under pressure and manage multiple projects with tight deadlines
