Growth Partnerships Manager

Overview
Growth Partnerships Manager acts as a trusted consultant to clients and internal stakeholders by identifying, prioritizing, and securing new business opportunities; driving marketing investment for TikTok by developing strategic partnerships with a special focus on brands within the Gaming and App industries; applying a consultative approach by offering tailored strategic media solutions to clients; crafting compelling sales propositions by leveraging internal and external data insights across respective regions; and collaborating with cross-functional teams to structure and execute operational and strategic initiatives.
Responsibilities
Identifying, prioritizing, and securing new business opportunities.
Driving marketing investment for TikTok by developing strategic partnerships, with a special focus on brands within the Gaming and App industries.
Applying a consultative approach by offering tailored strategic media solutions to clients.
Crafting compelling sales propositions by leveraging internal and external data insights across respective regions.
Collaborating with cross-functional teams to structure and execute operational and strategic initiatives.
Campaign Management & Revenue Impact
Coordinating with internal teams such as ad operations, product, R&D, and measurement to ensure smooth campaign execution.
Conducting post-campaign analysis to evaluate performance, extract insights, and provide strategic recommendations.
Analyzing historical campaign data to identify trends and establish best practices.
Managing campaign kick-offs, timelines, assets, and optimization opportunities.
Partnering closely with product and engineering teams to troubleshoot client issues during campaigns.
Product Adoption & Scale
Leading product update discussions, educating brands and agencies on TikTok’s product offerings, and advising on best practices to maximize campaign performance.
Serving as an external product consultant to grow existing business partnerships by sharing insights and solutions.
Managing campaign timelines, assets, and optimization opportunities from start to finish.
Collaborating directly with product and engineering teams to resolve client challenges during campaigns.
Qualifications
Minimum Qualifications:
5+ years of experience in social media, mobile apps, digital, or mobile marketing and sales.
Strong knowledge of self-serve platforms, auction-based and biddable digital advertising.
Advanced skills in campaign strategy and execution, particularly for app performance campaigns.
Proven ability to win support from key stakeholders and exceed sales goals.
Adaptability and success in fast-paced, rapidly changing environments.
Preferred Qualifications:
Self-starter with a fast-learning, can-do attitude.
Collaborative team player with excellent interpersonal skills.
Growth mindset with a strong commitment to continuous learning and improvement.
Outstanding communication and presentation skills, including the ability to influence and engage C-level stakeholders.
Experience or aptitude for hunting and securing gaming accounts, demonstrating a strategic approach to prospecting and relationship-building within the gaming industry.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Technology, Information and Internet
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