Assistant Manager, e-Commerce, Disney Store APAC

Overview
This is a 13 months maternity cover contract role based in Singapore – looking to start from October 2025 onwards.
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products — including toys, t-shirts, apps, books, console games, and more — and experiences that can be found around the world. This includes on the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations globally. The business is home to world-class teams of experts in product, licensing, and retail; artists and storytellers; and technologists who inspire imaginations around the world.
About Disney Store
Disney’s retail footprint includes the global Disney Store e-commerce platform, shopping experiences in Disney Parks, lifestyle and outlet locations, stores, and third-party retailers around the world.
About The Role
The
Assistant eCommerce Manager
role will be instrumental in shaping and executing our quarterly Go-To-Market (GTM) strategy, ensuring strong collaboration across product, marketing, commercial, and onsite teams. The ideal candidate will apply critical thinking, commercial acumen, and an analytical mindset to drive impact through effective planning and category optimisation.
Key Responsibilities
Go-To-Market Planning & Execution
Lead the development and execution of quarterly GTM plans, ensuring seamless alignment across product launches, marketing campaigns, and commercial objectives.
Partner cross-functionally with product, marketing, commercial, onsite and global teams to translate strategy into action and ensure holistic planning, seamless and timely execution.
Ensure GTM initiatives are aligned with both regional and local market priorities, adapting strategies to reflect consumer behaviour and market nuances.
Understand the category landscape deeply—including customer behaviors, competitor activity, trends, and performance metrics—and support the annual and quarterly strategy.
Drive insight-led decision-making through regular competitor analysis, market research, and commercial performance tracking and reporting.
Evaluate effort vs. impact for activations, campaigns, and initiatives—prioritising those with highest value and ensuring smart resource allocation.
Campaign & Category Optimisation
Act as the day-to-day owner of campaign and GTM performance, proactively monitoring, optimising, and problem-solving to ensure initiatives deliver commercial outcomes.
In-season management of GTM plans and campaigns, pivoting where needed through collaboration with teams to refine execution and brainstorm new ideas.
Own site category performance, driving conversion through enhanced sorting, merchandising, messaging, and creative presentation.
Implement data-driven merchandising strategies, informed by customer behaviour, market trends, and A/B testing insights.
Define category proposition, aligning visual presentation and messaging with brand and commercial goals.
Collaborate with creative, operations, and onsite teams to bring category enhancements to life.
Performance Tracking & Optimisation
Define and monitor KPIs linked to GTM success, launch efficacy, and campaign performance. Use these to inform continuous refinement of strategy and execution.
Conduct in-depth analysis of category performance, surfacing opportunities through trends, customer insights, and trading data.
Translate analytics into action, recommending changes in sorting, merchandising, creative, messaging, and site layout to optimise engagement and conversion.
Deliver reports and presentations with insights and strategy recommendations for senior stakeholders.
Create post-campaign reviews and quarterly retrospectives, providing actionable recommendations to strengthen future GTM planning.
Support financial planning by linking performance outcomes to sales, margin, and ROI metrics.
Requirements
Proven experience in a Go-To-Market, Category Management, Merchandising, or Marketing role.
Strong cross-functional collaboration skills with the ability to influence at multiple levels.
Demonstrated commercial acumen – able to balance customer needs with business goals.
Highly analytical with experience using data to drive decision making and optimisation.
Strong organisational skills – able to manage multiple priorities and stakeholders.
Strategic thinker with the ability to apply critical thinking and holistic planning.
Experience in ecommerce, retail, or consumer goods industries preferred.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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