Assistant Manager, e-Commerce, Disney Store APAC

Overview
Assistant Manager, e-Commerce, Disney Store APAC - 13 Months Contract is a maternity cover contract role based in Singapore – starting October 2025 onwards.
Wherever you are in the amazing world of Disney, you contribute to the stories of our iconic brands. Innovation, imagination and inclusion are at the core of Disney, defining the experience we deliver and the foundation of our success. Disney values continuous learning and development and a collaborative, inclusive workplace.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into daily life through products and experiences across platforms, including the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations globally.
About Disney Store
Disney’s retail footprint includes the global Disney Store e-commerce platform, shopping experiences in Disney Parks, lifestyle and outlet locations, stores, and third-party retailers around the world.
The Role
The
Assistant eCommerce Manager
role will be instrumental in shaping and executing quarterly Go-To-Market (GTM) strategy, ensuring strong collaboration across product, marketing, commercial, and onsite teams. The candidate will apply critical thinking, commercial acumen, and an analytical mindset to drive impact through effective planning and category optimisation.
Key Responsibilities
Go-To-Market Planning & Execution: Lead the development and execution of quarterly GTM plans, ensuring alignment across product launches, marketing campaigns, and commercial objectives.
Partner cross-functionally with product, marketing, commercial, onsite and global teams to translate strategy into action and ensure holistic planning, seamless and timely execution.
Ensure GTM initiatives align with regional and local market priorities, adapting strategies to reflect consumer behaviour and market nuances.
Understand the category landscape—customer behaviours, competitor activity, trends, and performance metrics—to support the annual and quarterly strategy.
Drive insight-led decision-making through regular competitor analysis, market research, and performance tracking and reporting.
Evaluate effort vs. impact for activations, campaigns, and initiatives, prioritising those with highest value and ensuring smart resource allocation.
Campaign & Category Optimisation: Act as the day-to-day owner of campaign and GTM performance, proactively monitoring, optimising, and problem-solving to deliver commercial outcomes.
In-season management of GTM plans and campaigns, pivoting where needed through collaboration with teams to refine execution and brainstorm new ideas.
Own site category performance, driving conversion through enhanced sorting, merchandising, messaging, and creative presentation.
Implement data-driven merchandising strategies, informed by customer behaviour, market trends, and A/B testing insights.
Define category proposition, aligning visual presentation and messaging with brand and commercial goals.
Collaborate with creative, operations, and onsite teams to bring category enhancements to life.
Performance Tracking & Optimisation: Define and monitor KPIs linked to GTM success, launch efficacy, and campaign performance. Use these to inform continuous refinement of strategy and execution.
Conduct in-depth analysis of category performance, surfacing opportunities through trends, customer insights, and trading data.
Translate analytics into action, recommending changes in sorting, merchandising, creative, messaging, and site layout to optimise engagement and conversion.
Deliver reports and presentations with insights and strategy recommendations for senior stakeholders.
Create post-campaign reviews and quarterly retrospectives, providing actionable recommendations to strengthen future GTM planning.
Support financial planning by linking performance outcomes to sales, margin, and ROI metrics.
Requirements
Proven experience in a Go-To-Market, Category Management, Merchandising, or Marketing role.
Strong cross-functional collaboration skills with the ability to influence at multiple levels.
Demonstrated commercial acumen – able to balance customer needs with business goals.
Highly analytical with experience using data to drive decision making and optimisation.
Strong organisational skills – able to manage multiple priorities and stakeholders.
Strategic thinker with the ability to apply critical thinking and holistic planning.
Experience in ecommerce, retail, or consumer goods industries preferred.
Note: The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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