Customer Marketing Manager, APAC

4 days ago


Singapore Insider Full time

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. We are the #1 AI-native platform for Customer Experience and Marketing—offering marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only
woman-founded, women-led
B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in
The Top 1% of all software companies worldwide in G2's 2024 Software Awards , and
named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and
. Insider is also the
#1 G2 Leader in 6+ categories , including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
We are looking for a talented
Customer Marketing Manager, APAC
to own and execute our Customer Marketing efforts in one of our fastest-growing regions. You will be responsible for animating and growing our Growth Makers Club customer community across the Asia Pacific, crafting unique customer experience programs and events from our Singapore office, and working closely with Sales, Customer Success, Product, and Marketing teams.
Objectives of this Role
Define, plan, and launch customer marketing activities to engage and grow our "Growth Makers Club" customer community in the region. These activities include webinars, customer meet-ups, product launches, VIP dinners, customer advisory boards, and more
Develop strong, trusted, and long-term relationships with C Level/power users/key decision makers at our clients, with a proven trusted advisor position
Identify and engage with ambassadors to deliver customer advocacy in your regions, including testimonials, case studies, speaking engagements, referrals, and reviews.
Manage execution of cross-sell and up-sell campaigns within our customer portfolio, partnering with sales and customer success to achieve annual renewal and expansion goals.
Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
Initiate new programs and initiatives to engage and delight our growing customer base.
Daily and Monthly Responsibilities
Develop and implement marketing activities to support the overall customer marketing program, including webinars, direct mailings, enablement, newsletters, emails, and events.
Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
Drive the best customer experience by aligning and monitoring programs across all customer touch points.
What we expect from you
4+ years of experience in B2B marketing; technology or software/SaaS industry is preferred.
2+ years of proven success in a program or project management role
Previous experience in customer marketing, customer experience is a plus
Previous experience in customer success or other customer-facing role is a plus
Passion for driving customer engagement and turning customers into advocates.
Ability to lead and execute effective cross-channel integrated campaigns (e.g. events, direct mail, email, webinars, digital, etc.).
Excellent time management and organization skills with strong attention to detail
Ability to work with remote team members and multiple stakeholders across various departments.
Experience with CRM and Marketing Automation Software like HubSpot or similar is a plus.
Hold on Life's a two-way road Here's what you'll enjoy while spending time with us (perks, anyone?)
Mens sana in corpore sano You'll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy
We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
You'll have access to Udemy's business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
You'll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring
We'll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want.
You'll have a chance to work in an international, diverse, and inclusive environment
You'll be part of an industry that's shaping the future of customer experiences. Still not sure? Just ask Google.
You'll be part of one of the most caring communities out there.
Is this position made for you?
So let's talk We're curious bugs and can't wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider on LinkedIn, Instagram, Youtube, and Medium
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