Strategic Employer Brand Manager

1 day ago

Singapore beBeeEmployer Full time

Global Employer Brand Strategist

We are seeking a highly skilled professional to craft and promote our employer brand globally.

This pivotal role will develop a comprehensive global employer branding strategy, positioning us as the employer of choice in the industry. As the Head of Global Employer Branding, you will be responsible for defining and implementing an employer branding strategy that aligns with our evolving identity, culture, and values.

Main Responsibilities:

  • Develop a global employer branding strategy that reflects our new business model, values, and corporate vision.
  • Establish our presence as an attractive employer in the global market by creating a consistent and authentic brand narrative.
  • Partner with senior leadership, HR and Communications to ensure alignment between the corporate brand and employer brand.
  • Build our employer value proposition (EVP) from scratch, ensuring it resonates with diverse target talent segments.

Employer Brand Development & Communication:

  • Craft a compelling, data-driven employer brand story that engages both external candidates and internal employees.
  • Develop integrated multi-channel campaigns (digital, social media, PR, events) to communicate our EVP.
  • Create engaging content that highlights our culture, career opportunities, and employee experiences.
  • Serve as a spokesperson for the employer brand at industry events, conferences, and internal initiatives.

Talent Attraction & Candidate Experience:

  • Collaborate with Recruiters to identify key recruitment markets and create tailored branding strategies to attract top talent.
  • Oversee candidate experience and touchpoints, ensuring consistent messaging and brand presence throughout the recruitment journey
  • Build a strong online and social media presence to position us as a thought leader and employer of choice in the industry.

Internal Engagement & Employee Advocacy:

  • Engage current employees as brand ambassadors, enhancing internal communication and creating pride in working for us.
  • Collaborate with the HR team to integrate employer branding into onboarding, training, and employee development programs.
  • Monitor employee engagement and feedback, ensuring alignment between employer brand initiatives and the employee experience.

Measurement & Continuous Improvement:

  • Establish metrics to track the effectiveness of employer branding initiatives, including talent attraction, retention, and employee engagement.
  • Continuously evaluate and refine employer branding strategies based on market trends, data insights, and feedback.
  • Stay abreast of industry best practices, employer branding trends, and competitor strategies to ensure we remain competitive.

WHAT YOU WILL BRING:

  • Bachelor's degree in Marketing, Communications, HR, or a related field or alternative experience; advanced degree preferred.
  • 5+ years of experience in employer branding, marketing, or related fields, ideally within a global company.
  • Proven experience in building employer branding strategies from the ground up, particularly in a company undergoing transformation.
  • Strong understanding of talent acquisition, employee engagement, and candidate experience.
  • Exceptional storytelling, content creation, and communication skills.
  • Experience in digital marketing and social media platforms for employer branding.
  • Ability to work cross-functionally and influence senior stakeholders.
  • Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment.

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