Digital Marketing Manager

2 days ago


Singapore Institute of Banking and Finance Full time

Job Responsibilities
Oversee always-on digital campaigns (paid & organic) for lead generation, working with strategic marketing, brand teams, and agencies to execute and optimize campaigns.
Monitor campaign performance using analytics tools, identifying insights to improve lead generation and digital consumer experiences.
Support the development of standard operating procedures for managing digital platforms.
Manage dashboards and reporting.
Oversee monthly SEO/ASO and CRO activities with the webmaster, enhancing efforts in collaboration with content and customer experience teams.
Partner with CRM teams to develop lead nurture journeys and optimize lead management, marketing automation, and system integrations.
Implement Ad/Mar Tech tools to enhance media buying, content strategies, and overall optimization.
Serve as a backup for CMS management when needed.
Interested applicants please send your resume in MS Word format and attention it to Rachel Yeo (R
Shortlisted candidates will be notified.
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