Trade marketing manager

3 days ago

Singapore This Is An IT Support Group Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Sales
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
Reporting to Head of Trade Marketing, you’ll be responsible to lead & develop the brand/channel strategy and execution plans. Responsible for delivering the turnover, market share targets as well as the implementations of the perfect stores’ initiatives within the 5 Ps guidelines and the achievements of sales fundamentals according to the channel blueprint.
Your responsibilities
Deliver against planned revenue, volume, gross margin of key brands & customers.
Prepare channel blueprints with clear & defined 5 Ps guidelines with strong objectives.
Drive brand performance through implementation of Perfect Stores / Sales fundamental targets by customers/channel via Sales Team.
Lead development of the brand/channel strategy to achieve defined business objectives across all products.
Define brand by channel promo guidelines & secure implementation.
Evaluate & monitor promo progress & effectiveness.
Proactive in planning of all gap fill activities if needed.
Ensure the management and monitoring of brand trade spend investments is effectively managed.
Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
Develop a trade promotional plan with key customers and channels.
Prepare listings, define trade story, prepare trade material, communications & national promotion.
For any form of communication directly or indirectly linked to Company/Brand equity works under supervision and responsibility of Marketing Dept.
Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.
Work closely with key customers to provide category and shopper insights to drive performance.
Partner with the Demand planning team on stocks forecasting to manage healthy stocks for execution.
The experience we're looking for
4 to 6 years of experience in a similar position preferably in the FMCG sector.
Must have excellent oral, interpersonal and written communications skills.
Trade or customer marketing background, and experience working with sales organizations.
The skills for success
Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial acumen, Strategy Execution, Operational Excellence
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans, we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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