Trade marketing manager

3 days ago


Singapore People Profilers Full time

As a Trade Marketing in our Thailand office, you will be a key player in designing, planning, and executing a wide range of marketing initiatives to drive the company's success in both B2B and B2C environments.
You will work closely with sales, brand teams, and external partners to ensure impactful marketing strategies and activities that align with business goals.
Core Responsibilities:
Marketing Communications (B2B & B2C):
Develop, distribute, track, and report on communication strategies aimed at both business clients and consumers.
Support B2B customers with contracts, commercial agreements, and related reporting.
Design and execute sales promotions, setting KPIs and ensuring the best ROI on investments.
Develop and distribute POS and merchandising materials to partner retailers, ensuring visibility and brand consistency.
Event Management:
Plan and manage events, including supplier negotiations, execution, and post-event reporting. Travel may be required within Thailand and potentially overseas for events and sponsorships.
Digital and Social Media Marketing:
Manage digital platforms including websites, CRM, customer portals, and promotional pages.
Coordinate digital and social media activations to engage consumers and enhance brand presence.
Monitor and report on competitors' activities to adjust strategies and ensure a competitive edge.
Supplier and Budget Management:
Select and manage marketing suppliers, overseeing internal approval processes, purchase orders, and invoicing.
Monitor and report on marketing budgets and ensure efficient use of resources across campaigns.
Content Development:
Create and distribute institutional content such as pricelists, catalogs, and promotional booklets.
Handle media relations and public relations activities to enhance brand presence in the market.
Customer Enquiries:
Address consumer inquiries via email and phone, providing prompt and professional responses.
Market Insights:
Conduct market research to identify trends, competitor activities, and consumer behavior insights to guide marketing strategies.
Report findings and adjust strategies accordingly to ensure the company remains competitive.
What We Are Looking For:
Bachelors degree or higher in Marketing, Business, Economics, Communication, or a related field.
Proven experience in trade marketing, sales, or marketing roles, ideally within the automotive tire, lubricant or relevant sector.
Skills:
Strong communication and interpersonal skills with the ability to work effectively with teams and external partners.
Excellent analytical skills to assess market data, competitor actions, and campaign performance.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Proficiency in both Thai and English.
What Sets You Apart:
Passion for Automotive Industry:
A deep interest in automotive business and trends.
Previous Experience:
Experience in trade marketing and managing promotional campaigns.
Analytical Mindset:
Data-driven approach to market research, promotional effectiveness, and campaign adjustments.
Cultural Fit:
Ability to adapt to local market conditions and work with diverse teams in Thailand.
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