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Executive, Regional Brand Communication

1 week ago

Singapore Midea APAC Full time

The
Regional Brand Communication Executive
will support the development and execution of brand communication strategies across multiple markets in the APAC region. This role works closely with internal teams and external partners to enhance brand visibility, drive consumer engagement, and ensure consistency across marketing channels. The ideal candidate is proactive, detail-oriented, and eager to grow within a dynamic regional marketing environment.
We are looking for someone who is sociable, resourceful, and confident in engaging with internal teams, agencies, and external stakeholders.
Work Hours: Mon-Fri, 9am-6pm
Office Location: 158 Cecil Street
Responsibilities
Brand Communication Support:
Assist in implementing brand strategies that align with business objectives and regional market needs.
Support the execution of integrated marketing campaigns across digital, social media, Public Relations, events, and retail touchpoints.
Campaign Coordination & Execution:
Work with internal teams and external agencies to coordinate regional brand campaigns, ensuring smooth execution.
Monitor timelines, deliverables, and budgets for marketing initiatives.
Support the execution of regional product launches and brand activations.
Support the team on budget administrative process if required.
Market Research & Insights:
Gather and analyze market trends, competitor activities, and consumer insights to support campaign planning.
Track campaign performance and provide recommendations for optimization.
Stakeholder & Agency Coordination:
Act as a key point of contact between regional headquarters and local market teams.
Key markets to handle: Vietnam, Thailand, Malaysia, Hong Kong.
Liaise with creative and media agencies to ensure alignment with brand guidelines and objectives.
Provide monthly marketing bulletin to HQ and local management.
Brand Asset, Content & Design Support:
Assist in managing brand assets, ensuring consistent messaging across all platforms and markets.
Support the development of marketing materials, presentations, and reports.
Create visually appealing PowerPoint presentation decks for internal and external meetings.
Use basic design tools (e.g., Canva, Adobe Photoshop, or Illustrator) to assist with simple design tasks, such as social media visuals or presentation material.
Performance Tracking & Reporting:
Assist in preparing reports on brand performance, media coverage, and campaign effectiveness.
Provide insights and recommendations based on data analysis.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2-3 years of experience in brand communication, marketing, or Public relations (experience in consumer electronics, FMCG, or luxury is a plus).
Strong understanding of social media, digital marketing, and content creation.
Hands-on experience with marketing coordination, campaign execution, or working with agencies.
Excellent communication and organizational skills, with strong attention to detail.
Proficiency in Microsoft PowerPoint, with the ability to design professional and engaging presentation decks.
Basic knowledge of design tools such as Canva, Adobe Photoshop, or Illustrator for simple marketing visuals.
Fluency in English and spoken Mandarin for effective communication with Chinese-speaking counterparts.
Additional Information
Enthusiastic and adaptable, with a can-do attitude in a fast-paced environment.
Open to regional travel (up to 10%).
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Public Relations
Industries
Appliances, Electrical, and Electronics Manufacturing
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