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Corporate Branding

1 month ago

Singapore PASONA SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Job Purpose

The Corporate Branding & Strategy Division has been newly established to enhance Company branding both externally and internally. Our goal is to engage with stakeholders such as customers, investors, partners, local governments, community members, and employees across various regions.

With over 10 group companies in Singapore, Company serves as a key regional hub, supporting group companies in Southeast Asia and Oceania.

The Assistant Manager in the Corporate Branding & Strategy Division will work closely with direct manager to develop and execute communication plans by following strategy and direction. Our primary mission is to enhance brand value and build a positive reputation for the Company brand across the region through various touchpoints, including the corporate website, social media, local and regional media, events, etc.

In addition, we collaborate with various divisions and entities to improve employee experiences and engagement through internal communications.

Job Description

1. Branding:

i. Collaborating closely with managers to assist in developing and executing the brand communication plans.

ii. Assisting and/or collaborating with managers to create, manage, and update brand communication guidelines and workflows.

iii. Assisting and/or collaborating with managers to execute of the brand communication plan in collaboration with relevant stakeholders across divisions, entities, and local countries in the Southeast Asia and Oceania region.

iv. Assisting and/or collaborating with managers to develop, manage, and update/improve regional branded materials, and manage and update global assets provided by the HQ CC division (Headquarters).

2. External communication: Enhance the Company brand's positive reputation in the public eye.

i. Assisting and/or collaborating with managers to develop an annual communication plan and manage projects to ensure their successful execution as planned.

ii. Assisting and/or collaborating with managers to execute the communication plan in coordination with relevant stakeholders across divisions, entities, and local country offices in the Southeast Asia and Oceania region.

iii. Assisting and/or collaborating with managers to research, propose, and implement new or improved communication methods, including enhancing the company website, developing regional social media strategies, and utilizing other effective touchpoints as needed.

3. Internal Communication: Enhance employee engagement and workplace experience.

i. Assisting and/or collaborating with managers to develop and execute an internal communication plan, including events, to foster transparency in information and knowledge sharing. This will help employees understand Company's brand value, business operations, diverse talents, and future opportunities across entities and local countries in the Asia and Oceania region.

4. Crisis Communication:

i. Understand and follow crisis procedures as instructed and guided by GHQ.

ii. Assisting to provide support to GHQ upon request

iii. Assisting to provide regional crisis communication guidance and training to employees.

5. Manage relevant outsources and partners:

i. Lead and/or assisting to manage outsourced vendors and partners to execute communication plans, ensuring adherence to schedule and budget.

Job Requirement

- Education: A degree or diploma in communication, branding, marketing, or a relevant field is an advantage. But also, we will prioritize applicants' work experience and skills in the relevant area.

- Experience: At least 2 years of relevant experience.

- Industry Experience: Experience working in branding and/or corporate communication within the maritime industry is an advantage. However, even if the applicant lacks direct working experience in the maritime industry, a deep understanding and knowledge of the maritime industry will still be highly valued.

- Communication Planning: Ability and skill to develop a communication plan under the supervision of a manager.

- Presentation Skills: Able to assist the manager in developing presentations.

- Creativity and Project Management: Demonstrated creativity and project management skills.

- Interpersonal and Communication Skills: Excellent verbal and written communication skills, adept at engaging with various stakeholders across divisions, countries, and entities.

- Adaptability: Positive motivation to challenge new areas, flexibility, resourcefulness, and excellent teamwork.

- Digital Communication: Excellent understanding and experience in developing and managing corporate websites, social media (SNS), and other digital communication practices.

Interested applicants pls send in a copy of your resume with your current, expected salaries and availability in Microsoft Word format to Low See Wei (R1551122) for immediate processing.

Kindly indicate in your email subject title as "Job Application for 19420 Corporate Branding & Strategy Assistant Manager (Maritime Industry) SW228"

Only shortlisted candidates will be notified, other applications will be updated to our database for future job opportunities

Thank you.

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