Regional Trade Marketing Manager

2 days ago

Singapore Adecco Full time

Overview
Regional Trade Marketing Manager (Global Travel Retail) — South East Asia. You will drive marketing and brand activation strategies across the region, including planning and executing product launch campaigns, leading communications, developing merchandising solutions, and managing the regional activation calendar and budgets. This range is provided by Adecco. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Adecco is partnering with one of the largest international Big Tobacco product manufacturers.
Base pay range
As the Trade Marketing Manager for South East Asia Global Travel Retail, you will be responsible for driving marketing and brand activation strategies across the region. This includes planning and executing product launch campaigns, leading communications, developing impactful merchandising solutions, and managing the regional activation calendar and budgets.
The Opportunity
Opportunity to shape and drive impactful brand activations across Southeast Asia\'s dynamic travel retail market, working with global brands and cross-functional teams to elevate consumer engagement and retail excellence.
The Talent
Bachelor\'s degree in Marketing or equivalent qualification.
At least 5 years\' experience in consumer or trade marketing within FMCG industry.
Background in managing trade or consumer promotions is an advantage.
Prior knowledge of Travel Retail is a plus.
Experience collaborating across multiple functions is preferred.
Proficiency in both English and Mandarin to liaise with Mandarin speaking associates.
Strong expertise in promotions management, project management, and financial analysis.
Proficient in Microsoft Office and SAP systems.
Solid skills in brand and trade marketing, merchandising, category and shelf management, and competitive market analysis.
Strong commercial acumen including negotiation, pricing, and financial understanding.
Knowledge of regulatory and external business environments (e.g., taxation, trade pricing, corporate affairs, legal matters).
Experience in customer service, consumer marketing, and trade research.
Skilled in brand communications (ATL & BTL), trade segmentation, merchandising execution, and key

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