
Senior Lead Generation Specialist
7 days ago
Lead Generation Strategist
As a lead generation strategist, you will play a key role in driving business growth by designing and implementing scalable, AI-enhanced lead generation strategies. Your primary responsibility will be to integrate predictive analytics and enrichment data to accelerate the MQL pipeline growth and conversion.
">- Design and implement effective lead generation campaigns that leverage predictive analytics and AI-powered tools to drive growth.
- Develop and maintain a deep understanding of customer buying behavior, interest-to-conversion pathways, and market trends in cloud-based software models.
- Collaborate with cross-functional teams, including sales and product, to ensure messaging is consistent and tailored to different audiences.
- Conduct A/B tests to improve ad performance, messaging, and conversions, ensuring that all marketing efforts are optimized for maximum impact.
- Implement marketing automation tools and digital technologies to streamline workflows and consistently meet lead generation and conversion targets.
Requirements
We are looking for a highly skilled and experienced individual who has a proven track record in B2B lead generation, growth, or performance marketing. The ideal candidate will have exposure to campaign storytelling and content localization, as well as hands-on experience using data orchestration platforms and advanced targeting methods.
- 2–5 years of experience in B2B lead generation, growth, or performance marketing with exposure to campaign storytelling and content localization.
- Well-versed in customer buying behavior, interest-to-conversion pathways, and market trends in cloud-based software models.
- Familiar with AI-enhanced tools and technology-enabled lead-generation methodology.
- Hands-on experience using data orchestration platforms and advanced targeting methods, including predictive lead scoring and behavioral segmentation.
- Strong analytical mindset; confident with campaign reporting and data interpretation.
- Familiarity with SEO, SEM, and content marketing best practices.
- Strong grasp of end-to-end business workflows across multiple departments, enabling effective alignment of solutions with operational needs.
- Experience in SaaS and tech of B2B industries preferred.
Tell employers what skills you have
- Automation Tools
- Predictive Analytics
- Targeting
- Marketing
- Content Marketing
- B2B
- Digital Marketing
- SaaS
- Storytelling
- SEO
- Orchestration
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