Senior Category Marketing Manager

3 days ago

Singapore Givaudan Full time

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances, and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
As Category Marketing Manager in our Singapore Fragrances team, you would collaborate with the Sales, Insights, and Fragrance Evaluation functions to produce imaginative, expert solutions to client briefs and proactively work to identify trends; translating these trends into strategic opportunities for Givaudan and our customers. The successful candidate will be responsible for gathering market data and consumer knowledge and translating into a meaningful narrative demonstrating the value of our fragrances to consumers. You will also lead marketing programs to develop our own internal expertise in response to customer needs.
If you are excited by fragrance and fascinated by the intricacies of translating technical understanding into creative, communicative stories, this could be the role for you. In this role, you will:
Build in-depth market and consumer understanding for assigned product categories.
Conduct gap analyses to effectively identify and communicate opportunities to build the business for a particular brand, client, or category.
Initiate and guide the development of new creative marketing programs and new sensorial presentation techniques.
Build compelling stories around our fragrances using your understanding of market trends and data and successfully deliver these presentations and experiences to clients.
Collaborate closely with the fragrance development and consumer market insights teams to understand and develop strategies for future olfactive and conceptual directions.
Work proactively to identify areas where we can improve and collaborate with both your own team and cross-functionally to implement improvements in these areas.
Ensure shared learning across the business by initiating and maintaining constant communication of your marketing programs and key messages to all your colleagues and stakeholders.
Guide and mentor more junior members of your team.
If you are someone full of energy, passionate, determined, a positive thinker, and love challenges, come join us. Your professional profile includes:
Bachelor’s Degree/University Degree/Business/Marketing (or equivalent).
Minimum 7-10 years of experience in marketing or a related function preferred.
Ability to demonstrate knowledge and passion for fragrance products, trends, and key customers both at a regional and global level.
Strong ability to analyze consumer data and then use this to strengthen your consumer awareness and understanding.
Expert understanding of B2B and B2C marketing principles.
Ability or strong interest in learning how to recognize olfactive notes, communicate in fragrance language, and understand strategy built on olfactive data.
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture – where you can thrive, collaborate, and learn from other talented and passionate people across disciplines, regions, and divisions. Every essence of you enriches our world. Diversity drives innovation and creates closer connections with our employees, customers, and partners. Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.
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