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Associate Performance Manager, Programmatic

1 week ago

Singapore GroupM Singapore Pte Ltd Full time

Position at GroupM
Overview of the Job
GroupM is the world’s largest media investment company and is part of WPP. We are responsible for one in every three ads you see globally. We are currently looking for an Associate Performance Manager, Programmatic to join us.
You will work closely with all other teams within the GroupM family to drive programmatic planning, execution, analysis, and insights. We are looking for someone with a positive attitude, enthusiasm, and flexibility in embracing changes and new challenges.
Reporting of the Role
This role reports to the Senior Manager.
3 Best Things About the Job:
Working in one of the most digitally-advanced and forward-thinking media agencies in the region.
Regular on-the-job training to ensure success in your role.
An opportunity to work with and learn from highly-experienced, action-oriented media practitioners.
Responsibilities of the Role:
Handling platforms like Display & Video 360 (ex-DBM), Campaign Manager (Ex-DCM), Trade Desk, App Nexus, Google Analytics, etc.
Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting.
Expertise in managing performance-driven clients to drive ecommerce sales.
Manage your workflow and responses to ensure agreed deadlines are met, complying with our service level agreements and executing tasks with 100% accuracy.
Review the campaign brief and generate programmatic media plans to deliver client objectives.
Undertake the campaign setup process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices.
Monitor the success of campaigns through Google Analytics, DSP UIs, and Automation Dashboards.
Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
Analyze ongoing results to identify campaign trends and key insights, and provide thoughtful recommendations to ensure we meet and exceed client goals.
Demonstrate strong knowledge of the programmatic/performance campaign ecosystem.
Demonstrate strong fundamentals of Brand Safety, Viewability, and Ad Fraud.
Execution of various types of programmatic deal types.
Work closely with the line manager to manage markets, supporting day-to-day campaign management responsibilities.
Build a great working relationship with your team, market teams, and client teams, operating seamlessly together to deliver success for our clients across the briefing, booking, setup, optimization, and reporting processes.
Measures of Success:
In three months:
A strong understanding of the client’s brands and products.
A keen understanding of the various platforms and systems that power digital media.
Gained certification on major programmatic platforms.
Develop relationships and earn trust with your own team and client teams/local market operation teams.
In six months:
Become a trusted advisor and partner to your client/market team.
Provide optimization suggestions and work with the programmatic director to improve campaign performance.
Oversee effective and accurate optimizations and delivery of campaigns.
In 12 months:
Developed knowledge of other online products and strategies.
Identify gaps, processes, and tools to improve campaign performance and efficiency.
Become a trusted advisor to your client teams.
What Your Day Job Looks Like:
Ensures accurate planning and implementation of all campaigns in DSP platforms, proactively requesting and implementing all necessary trafficking and campaign tracking requirements for every campaign.
Responsible for proactively analyzing delivery data across the channels to identify optimization opportunities to deliver client objectives.
The focus of the team is to identify optimization levers (audience, supply source, temporal, frequency, target, geo, creative copy, etc.), understand the consequences of those optimization levers, and have expertise in pulling those levers.
Regular WIP meetings to share campaign performance.
Providing regular campaign reports to client teams along with insights to influence planning & buying decisions.
Responding to ad-hoc campaign feedback requests.
Minimum Qualifications:
3-4 years professional experience with digital media, preferably within a media agency/publisher trading desk.
Hands-on experience and knowledge in programmatic optimization.
Experience in campaign implementation, optimization, and reporting.
Understanding of Ad Server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud.
Competent in all Microsoft Office software.
Organized with a high attention to detail.
Demonstrate problem-solving skills, financial and numerical astuteness.
More About GroupM
GroupM leads and shapes media markets by delivering performance-enhancing media products and services powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders, providing them the opportunity to accelerate their progress and development.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs.
GroupM is an equal opportunity employer. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do.
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