Franchise Manager

2 days ago

Singapore OSIM Full time

Franchise manager is a strategic leader and the primary architect of growth for our franchise network. You are responsible for developing and executing data-driven business strategies that maximize franchisee profitability, brand consistency, and market share expansion. This role requires a blend of strategic acumen, financial literacy, performance coaching, and mastery of digital tools to future‑proof our franchise partnerships and drive sustainable, mutual success. Key Responsibilities Strategic Partnership & Growth Develop and implement business plans including GTM plans with each franchisee, incorporating market analysis, SWOT, and clear KPIs for revenue, EBITDA, and market share growth. Lead new market entry and sales channel expansion strategies , including e‑commerce integration, marketplace management and omnichannel customer experience alignment. Performance Management & Coaching Conduct regular business performance reviews using scorecards and dashboards. Act as a coach to franchisees, identifying performance gaps and implementing corrective action plans. Marketing & Brand Evolution Co-create and execute local marketing plans that align with global brand campaigns while leveraging local consumer insights and digital marketing tools. Manage and protect brand reputation online , working with franchisees on local social media engagement and review management strategies. Training & Development Oversee the development and delivery of continuous training programs for franchisee staff, focusing on sales excellence, new technology use, and customer experience. Strategic Reporting & Communication Synthesize complex data on franchise performance, market developments, and strategic initiatives into a concise monthly End-of-Month report for senior management. This brief will serve as a primary tool for organizational alignment, informing leadership of progress, challenges, and resource needs to ensure franchise network success. Job Requirements Experience: 5-7 years in strategic

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