Digital Marketing Manager

2 weeks ago


Singapore Private Advertiser Full time

Role & responsibilities:
Full ownership of the overall digital marketing strategy.
Developing and implementing comprehensive digital marketing programs across all digital channels, including web, SEO/SEM, social media, native ads, and display advertising campaigns, in line with brand plans and business priorities.
Develop strategic communications plans for engagement, promotional dissemination to relevant target audiences of brand and marketing content, including planning, implementation, and tracking of digital marketing campaigns.
Conduct research on market trends, the brand's audiences and competitors, and the end-to-end customer journey to drive engagements and conversions.
Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.
Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) for clients and internal consumption.
Stay up to date with the latest digital marketing trends, tools, and technologies, and make recommendations for incorporating them into our campaigns.
Collaborate with other departments, including Sales and Web/PM, to ensure that digital marketing campaigns align with overall business objectives.
Work together with the sales team to ensure the leads are followed up correctly and join in the pitching of digital marketing campaigns to clients.
Provide internal cross-training to the team from time to time.
Identify relevant courses for the team to attend for skills enhancement.
Lead the department and support each team member to meet his/her individual's KPIs.
Manage a team of marketers and client servicing executives for various products and services.
Requirements:
Bachelor's degree in marketing or relevant field.
At least 5 years' experience in the digital marketing industry and team management experience.
Strong hands-on experience with organic search tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking, and other SEO platforms are highly desirable.
Strong in SEO/SEM + SMA is a must.
Experience with CRM systems and HubSpot will be an added advantage.
Excellent analytical skills and ability to interpret complex data.
Strong project management skills, including the ability to manage multiple projects simultaneously.
Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations, and able to collaborate well within a team.
Working knowledge of search engine optimization algorithms, best practices, or having a good understanding of the basics.
Able to create relevant, engaging, and effective content and/or editing for websites, services, and programs pages, meta page descriptions, blog articles, etc.
Google Analytics-certified individuals, WordPress & Shopify familiarity (or other content management systems e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla), and basic knowledge of HTML, JSON LD, or CSS are preferred.
Successful candidates will be offered:
Annual Salary Review
Performance Bonus
Healthcare Benefits
Meal & Transportation reimbursement
Birthday Voucher
Alternative work-from-home schedule
If you're passionate about digital marketing and have the skills and experience we're looking for, we'd love to hear from you. Apply today and become a part of our dynamic and growing team
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