Senior Manager, Portfolio Management APAC

4 days ago


Singapore the LEGO Group Full time

Senior Recruiter, Talent Acquisition APAC at the LEGO Group Would you like to build your career brick by brick? Jump into this opportunity to boost the growth of APAC markets. Get into the playground with your knowledge and experience to build up the local commercial plan within the region by translating and aligning with the global commercial strategy. Responsibilities Define and drive the portfolio segmentation and differentiation strategy for APAC, providing clear guidelines and principles on deployment of the assortment Leverage shopper insights and work in collaboration with Global Commercial Development (GCD), APAC Marketing, A&I and the regional Business Units to develop the portfolio strategy Provide channel specific listing direction for standard (mass) retail and drive development of the rare item approach, considering implications and coherence with other Markets Partner with APAC Revenue Management in defining how to win with the portfolio by channel, and with relevant customers, through tactical and promotional mechanics Collect and leverage quantitative and qualitative insights into listing and merchandising guidelines to ensure fact-based direction setting and alignment with the channel strategy and customer segmentation framework Build and manage governance of the approach across APAC, ensuring a balance of global / regional coherence vs local flexibility, in line with legal requirements and principles Engage, contribute, and influence the global portfolio segmentation and differentiation strategy led by the global GCD team Provide subject matter expertise to GCD technology teams in the development of new tools and processes to support portfolio management whilst ensuring the voice of APAC is heard in the initial design and development stages Provide organizational change support to the local BU teams in the deployment of portfolio led management tools Develop and implement commercial and strategy projects in relation to markets and channels and contribute to the APAC CD agenda as part of the Regional team Play your part in our team succeedingThe APAC Regional Customer Development (RCD) function is responsible for translating the Global Market and Commercial Development (GCD) agenda into regional priorities in addition to identifying specific APAC plans and initiatives aligned to the global commercial strategy. This includes partnering with the BUs to build and implement the commercial plans locally. The RCD department responsibilities include channel strategy and expansion, sales processes and planning, regional



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