Senior Catering Sales Manager

4 days ago

Singapore PARADOX CLARKE QUAY PTE. LTD. Full time
Company Description
Paradox Singapore is an urban resort that offers guests a sophisticated yet playful blend of traditional refinement and modern elegance. Located in the vibrant river district of Clarke Quay, the hotel is perfect for those looking for a stylish home base during business travel, or a quiet sanctuary to relax and unwind. Our comfortable rooms and spacious suites feature picturesque views of the city's skyline and are equipped with thoughtful amenities for laid-back style without any fuss.
Role Description
This is a full-time on-site role for Senior Catering Sales Manager at Paradox Singapore. The role will generate, manage, and convert catering / wedding-related leads into successful events. Coordinate with clients / couples, vendors, and internal teams to ensure seamless execution of events while maximizing revenue and ensuring clients / couples satisfaction.
Sales and Business Development:
  • Develop and implement strategies to achieve or exceed catering sales / wedding budget and increase catering / wedding bookings.
  • Proactively identify and pursue new catering / wedding business opportunities through tradeshows, networking, marketing campaigns, and community engagement.
  • Design and plan catering / wedding package that maximizes conversion rates and profitability for the hotel.
  • Build and maintain relationships with clients / local wedding planners, vendors, and industry professionals to generate leads and referrals.
  • Conduct sales presentations and site tours for prospective clients / couples.
  • Prepare and deliver proposals, contracts, and pricing information to clients / couples to showcase the hotel's event spaces and catering options.
  • Maximize revenue potential by up-selling in all revenue-producing areas and ensuring proper utilization of function space, ballrooms, and meeting rooms.
Client Management:
  • Serve as the primary point of contact for clients / couples from the initial inquiry through to the day of the event.
  • Provide personalized service to clients / couples, understanding their vision and needs to tailor proposals and services accordingly.
  • Manage all communication with clients / couples, ensuring timely and accurate responses.
  • Conduct regular follow-up to maintain engagement and satisfaction throughout the planning process.
Event Coordination:
  • Work closely with clients / couples to plan and execute events, including menu selection, room setup, audiovisual requirements, and other details.
  • Prepare detailed proposals, negotiate contracts, and finalize bookings, ensuring all event details are accurately captured.
  • Prepare and manage Banquet Event Order (BEO), ensuring all details are documented and agreed upon by all parties.
  • Manage event deposits, payments, and billing, ensuring timely collection of all revenue.
  • Attend or lead BEO meetings, and other relevant meetings to ensure all departments are informed about event details and last-minute changes.
  • Collaborate with the culinary team to develop customized menus that align with clients' preferences and budgets.
  • Coordinate with internal departments (culinary, banquet operations, AV, etc.) to ensure all event details are executed flawlessly.
  • Oversee the setup, breakdown, and on-site management of catering / wedding events, ensuring everything runs smoothly and addressing any issues that arise.
Marketing and Promotion:
  • Collaborate with the marketing team to develop promotional materials, online content, and campaigns targeting catering / wedding clients.
  • Attend and represent the company at bridal shows, wedding expos, trade shows, industry events, networking functions and other relevant events to increase visibility and generate leads.
  • Maintain an up-to-date knowledge of industry / wedding trends, competitor offerings, and industry best practices.
Administrative Duties:
  • Maintain accurate records of client / couples' interactions, sales activities, and event details using the hotel's CRM system.
  • Prepare regular reports on sales performance, client / couple's feedback, and market trends.
  • Provide feedback and suggestions for continuous improvement in catering / wedding sales processes.
  • Ensure compliance with all hotel policies and procedures, as well as relevant legal and regulatory requirements.
Other Duties:
  • Perform any other duties that may be assigned by Management, demonstrating flexibility and a strong commitment to the hotel's success.

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