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Senior Food Industry Marketing Professional

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Singapore beBeeDigitalProductManager Full time

Product managers play a pivotal role in the food and beverage industry by ensuring that products meet consumer needs, preferences, and regulatory requirements.

Key Responsibilities

  • Identify key market segments and trends driving growth and innovation through in-depth research and analysis.
  • Stay up-to-date with regulatory changes focusing on food safety concerns and transparency demands to maintain compliance.
  • Ensure adherence to food safety regulations and implement strategies to mitigate risks.
  • Collaborate with sales and marketing teams to develop and discuss digital marketing strategies that drive business growth.
  • Design and execute online marketing campaigns across various digital platforms to reach target audiences.
  • Manage company social media presence and web advertising initiatives to enhance brand visibility.
  • Develop comprehensive social media strategies that align with business objectives.
  • Monitor and assess online user experience, identifying areas for improvement and implementing solutions.
  • Maintain open communication channels with customers through regular reports, news articles, and industry guides.
  • Oversee media budgets and ensure effective allocation of resources.
  • Prepare and present detailed digital marketing reports to stakeholders.

Requirements and Qualifications

  • Demonstrate expertise in F&B related products and stay updated on industry trends.
  • Prior experience with social media networking and advertising is essential.
  • Ability to work under pressure while maintaining attention to detail and organizational skills.
  • Knowledge of the latest industry technology and trends is crucial for success.
  • Strong interpersonal and communication skills are necessary for collaboration and stakeholder engagement.
  • Research and problem-solving abilities are vital for making informed decisions.
  • Capacity to work independently and as part of a team is essential.
  • Willingsness to stay updated on industry trends and adapt to changing circumstances.
  • Training and mentoring staff experience is highly valued.
  • A relevant degree or diploma or minimum three years of work experience is required.