Senior Marketing Professional

5 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Description:

The role of a Marketing Manager in the Food and Beverage industry involves spearheading marketing strategies that boost customer engagement, drive revenue growth, and enhance brand awareness.

This entails developing and executing comprehensive marketing plans aligned with business objectives, managing day-to-day marketing tasks, and ensuring consistency across all marketing channels.

  • Campaign Management:

    • Design and implement an all-encompassing annual marketing plan encompassing in-store retail business, e-commerce, and restaurant/café/bistro operations.

    • Plan and execute marketing campaigns across various channels, including digital, social media, and print.

    • Collaborate with the creative team to develop creative content and marketing materials supporting campaigns, while maintaining alignment with brand guidelines.

    • Monitor and optimize campaign performance to achieve desired outcomes and ROI.

  • Digital Marketing:

    • Manage social media accounts, including content creation, scheduling, and engagement with followers.

    • Work with the CRM Manager to develop compelling email marketing initiatives, including newsletters, promotional emails, and customer segmentation.

    • Utilize SEO/SEM strategies to improve online visibility and drive traffic to brand websites.

    • Coordinate daily work with agencies (if applicable) handling SEO/SEM aspects of e-commerce platforms.

  • Brand Management:

    • Ensure consistent brand messaging and positioning across all marketing channels and materials.

    • Conduct market research to understand customer preferences and competitive positioning, providing insights to inform marketing strategies.

    • Collaborate with the content team to develop compelling themes in brand storytelling campaigns.

  • Customer Engagement:

    • Develop and implement data-driven strategies to enhance customer engagement and loyalty.

    • Collaborate on developing and managing loyalty programs and initiatives.

  • Public Relations, Events, and Activations:

    • Support public relations strategies by building and maintaining relationships with KOLs, media partners, vendors, and agencies.

    • Plan and execute promotional events, including product launches, tastings, and activations.

    • Coordinate with internal teams and external vendors for successful event execution.

    • Measure event success and gather feedback to inform future event planning.

  • Performance Tracking and Reporting:

    • Monitor marketing performance metrics and prepare regular reports on campaign effectiveness.

    • Track expenditures and report on budget status.

  • Cross-functional Collaboration:

    • Work closely with other functions within the marketing team and operations team at outlets to support cohesive marketing efforts.

    • Build and maintain strong relationships with external partners, agencies, and vendors.

    • Coordinate marketing activities with other departments to support overall business goals.

  • Other Responsibilities:

    • Perform additional tasks as required by the organization.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Minimum 4 years of experience in marketing in the F&B industry.

  • Strong knowledge of digital marketing strategies and tools.

  • Experience in marketing e-commerce platforms is advantageous.

  • Excellent communication, presentation, and interpersonal skills.

  • Strong analytical and strategic thinking skills with commercial-driven objectives.

  • Ability to work independently and collaboratively as part of a team.

  • Proven track record of developing and implementing successful marketing campaigns.

  • Experience managing budgets and measuring ROI.

  • Graphic design and content creation skills are a plus.

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