Food & Beverage Marketing Professional

5 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Marketing Manager

Overview
We are seeking a creative and experienced Marketing Manager to lead the marketing efforts of our Food & Beverage division. This is an excellent opportunity for a motivated professional to showcase their skills in developing and executing innovative marketing strategies that drive footfall, increase revenue, and elevate brand perception.

Key Responsibilities:
- Create and execute seasonal marketing calendars and F&B campaign strategies in line with business objectives.
- Collaborate with senior leadership to define positioning and value propositions for each outlet.
- Develop customized marketing plans for new concept launches, menu rollouts, and culinary events.

Digital, Social & Content Marketing:
- Generate engaging content such as chef interviews, food photography, videos, and guest stories to drive digital interaction.
- Manage the F&B presence on our website, third-party platforms, and social media channels.
- Implement SEO/SEM, paid campaigns, and email marketing strategies in collaboration with agencies and internal teams to boost bookings.

Public Relations & Media Outreach:
- Establish and maintain relationships with food critics, lifestyle journalists, bloggers, and influencers.
- Coordinate F&B-focused press releases, tastings, and media events to secure ongoing coverage and reviews.

Events & Promotions:
- Oversee the promotion of F&B events like Sunday brunches, wine dinners, seasonal festivals, and brand partnerships.
- Collaborate with chefs and restaurant managers to design unique guest experiences and exclusive offers.

Reputation Management & Guest Engagement:
- Monitor and respond to guest reviews and feedback on various digital platforms.
- Ensure consistency in tone of voice and visual identity across all F&B marketing touchpoints.

Partnerships & Community Engagement:
- Develop strategic partnerships with luxury, lifestyle, and beverage brands to enhance visibility and guest engagement.
- Leverage local festivals, cultural events, and city-wide initiatives to increase brand exposure.

Performance Tracking & Analytics:
- Analyze campaign performance using metrics such as footfall, bookings, ROI, and guest sentiment.
- Provide regular performance reports and recommendations to enhance marketing activities.

Qualifications & Requirements:
- Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
- Minimum 5 years of experience in F&B or hospitality marketing, preferably in the luxury segment.
- Proficiency in digital marketing, social media, and influencer strategy.
- Strong creative, communication, and project management skills.
- Familiarity with consumer behavior and market trends.

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