Regional Campaign Strategy Manager

6 days ago

Singapore Traveloka Full time

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing

Overview

Job Description

Responsibilities
  • Regional Campaign Strategy & Execution: Lead the end-to-end planning, coordination, and delivery of integrated regional campaigns that align with business objectives and ensure impactful results across markets.
  • PMO Ownership for Strategic Initiatives: Act as central PMO lead for cross-functional regional initiatives, including initiatives that enhance the end-to-end customer experience and drive transaction per visit such as in-app store merchandising.
  • Strategic Framework Development: Design and implement frameworks for campaign planning, deal selection, budget allocation, and performance tracking. Equip local teams with toolkits and playbooks to ensure consistent execution and brand alignment.
  • Local Market Partnership: Work closely with the local teams to adapt regional strategies for local relevance. Facilitate best practice sharing, align campaign and initiative objectives, and support market-specific execution.
  • Performance Measurement & Reporting: Build and maintain robust tracking and analytics to evaluate campaign and initiative effectiveness. Deliver insights and strategic recommendations to senior leadership to drive continuous improvements.
  • Innovation & Growth Initiatives: Identify growth opportunities through market and competitor analysis. Lead the design and pilot of programs and initiatives that position Traveloka as a differentiated brand in the region.
Requirements
  • 6+ years in campaign, growth, performance marketing and/or project management roles
  • Tech/e-commerce experience is a plus
  • Proven success managing large-scale, multi-market campaigns
  • Bachelor\'s degree in Marketing, Business, or related field
  • Exceptional stakeholder and cross-functional collaboration skills
  • Strong communication and problem-solving abilities
  • Highly structured, analytical and results-driven

If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Business Development and Sales
  • Industries: Software Development

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