Campaign Management

2 days ago


Singapore Monee Full time

Campaign Management / Strategy - Monee Credit Join to apply for the Campaign Management / Strategy - Monee Credit role at Monee 5 days ago Be among the first 25 applicants Job Description Analyze campaign performance data, user behavior, and funnel metrics to design and optimize in-app campaigns. Design and propose in-app campaign strategies aimed at enhancing user engagement, retention, and conversions. Ensure campaigns are aligned with product features and user journeys, enhancing the overall customer experience. Act as the key point of contact between the regional team and local execution teams, negotiating the exposures of campaigns. Provide local teams with strategic direction, campaign frameworks, and guidelines to ensure successful roll‐out of in-app marketing initiatives. Stay up-to-date with the latest trends in mobile marketing, fintech user behavior, and app-based engagement to inform campaign strategies. Liaise with product, UX, and analytics teams to ensure a seamless integration of in-app campaigns with broader company objectives. Requirements Bachelor’s degree in Marketing, Business, Economics or a related field. More than 1 year of experience in campaign strategy, or digital marketing, with a focus on mobile or in-app campaigns preferred. Experience in fintech or a regional, multi-market environment is highly desirable. Fresh graduates are welcome to apply. Expertise in analyzing campaign performance data and translating insights into actionable improvements. Analytical and data-driven mindset with a focus on continuous improvement. Proven ability to develop high-level campaign strategies and influence cross-functional teams. Strong negotiation skills with experience working with local marketing teams to implement global strategies at a regional level. Excellent communication and interpersonal skills to manage relationships across teams and markets. Ability to manage multiple priorities in a fast-paced environment. Seniority level Entry level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr


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