Social Media Marketing Manager
2 weeks ago
We are looking for a regional marketing manager with experience working with social media influencers across the APAC region. This is a contract hire for 11 months.
Candidates with experience in the Entertainment, FMCG, or Sports industry or previously worked with products related to these industries will have an added advantage.
Overview:
You will be working closely with social media influencers across different regions, analyze campaign progress, and fine-tune marketing strategies.
Responsibilities:
Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with the Global social influencer marketing team and local markets and product teams.
Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC.
Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing.
Set a solid foundation of infrastructure, processes, governance, and guardrails for influencer marketing in APAC to safeguard the brand.
Conduct an influencer campaign, spend, and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer-term APAC influencer strategy.
Roll out multiple global influencer programs successfully and effectively in all key APAC markets.
Test and learn the global data-driven influencer marketing approach for a 6-month pilot and consolidate learnings for scaling.
Build infrastructure and standardize tooling for APAC.
Requirements:
Bachelor's Degree in Marketing or related discipline.
5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports, or FMCG industry.
Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving critical business gaps.
Strong track record of building successful influencer programs that drive impact to brand and business results.
Have leveraged a sound data-driven approach beyond pure relationships to build a sustainable influencer model.
Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
Have experiences and thrive in a dynamic and diverse environment with multiple APAC countries and complex organizational structures.
Comfortably navigate ambiguity.
Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr, etc.
Social Media related skills such as experiences of managing social accounts, creating and publishing social content, social analytics, community management, social listening, etc.
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