Social Media Analyst

1 week ago

Singapore WILD ADVERTISING & MARKETING PTE. LTD. Full time

Searching for a Social Media Analyst who loves to solve problems with data

"Do numbers make you tick? If you're someone who loves to turn data into information and information into insights, we want you."

**Responsibilities**:

- Work closely with the community managers and social media content creation team on monthly, quarterly & annual social media platform performance reports
- Provide analytical support on campaign reporting
- Ensure proper metrics are set up and useful data is collected properly
- Understand business & marketing challenges to ultimately provide data-driven solutions & a clear action plan
- Analyze mainstream media and social media content to draw meaningful insights which help with furthering our clients' strategic goals
- Collect and dissect data on customer demographics, preferences, needs, and buying habits
- Study trends in social media, monitor emerging social media tools and observe how often those platforms and tools can be used
- Work closely with the strategic planning team to develop marketing & communication strategies
- Brainstorm ideas to improve report quality and objectives, catering to clients’ changing requirements or feedback
- Present findings and insightful analysis with confidence

Desired Skills and Experience:

- Bachelor’s Degree in Business, Psychology, Business, New Media, Statistics or related
- Ideally experienced in social media analytics and listening tools like Facebook Insights, Locowise, SocialBakers, Synthesios or Brandwatch
- Have a good understanding of human behavior and able to leverage on data to tell a story
- Impeccable attention to detail and strong ability to convert complex data into insights and action plans
- Keen ability to visualise data through graphing /charting /information display skills
- Strong analytical skills to be able to interpret social media and other online data
- Excellent communications, presentation and listening skills
- Ability to self-learn and research on new platforms and tools
- Proficient in Microsoft Excel and Powerpoint

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