Social Media Marketing Manager

2 days ago

Singapore GYGROUP PTE. LTD. Full time

**Job Summary**:
The Social Media Marketing Manager is responsible for planning, developing, and executing social media strategies to promote a company's brand, products, or services. This role involves creating engaging content, managing social media platforms, analyzing performance metrics, and staying up-to-date with social media trends to maximize brand visibility and engagement.

Key Responsibilities:
**Social Media Strategy**:

- Develop and implement social media marketing strategies that align with the company's goals and target audience.
- Set clear objectives and KPIs to measure the effectiveness of social media campaigns.

**Content Creation**:

- Create and curate high-quality, engaging content, including text, images, videos, and other multimedia assets.
- Ensure content is consistent with brand identity and messaging.

**Platform Management**:

- Manage and maintain company profiles on various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Stay updated with platform algorithms, features, and best practices.

**Community Engagement**:

- Build and engage with the online community through responding to comments, messages, and user-generated content.
- Foster a positive and interactive online presence.

**Advertising Campaigns**:

- Plan and execute paid social media advertising campaigns, including budget allocation, targeting, and ad creative.
- Monitor and optimize ad performance to achieve desired outcomes.

**Analytics and Reporting**:

- Monitor social media analytics to track key performance metrics, such as engagement, reach, and conversion rates.Prepare and present regular reports on the effectiveness of social media campaigns.

**Trend Analysis**:

- Stay updated with industry trends and social media developments.
- Identify opportunities for innovation and creative content strategies.

**Collaboration**:

- Work closely with other marketing teams and departments to ensure social media efforts are integrated into overall marketing strategies.
- Collaborate with graphic designers, content writers, and video producers to create compelling content.

**Compliance and Guidelines**:

- Ensure social media content complies with legal and industry regulations.
- Develop and enforce social media usage guidelines for employees.

**Additional Requirements**:

- Creativity and a passion for social media and digital marketing.
- Strong analytical skills to interpret data and make data-driven decisions.
- Adaptability to quickly respond to changing social media trends and algorithm updates.
- Understanding of the target audience and the ability to tailor content to different demographics.

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