Website Strategy Manager

7 days ago

Singapore KPay Group Full time

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission

We are seeking a product owner to drive the evolution of our global and regional website into a revenue-generating strategic asset. You will own the vision, roadmap, and integration of SEO into our product DNA to simplify complex B2B buyer journeys and fuel growth across international markets.

Reports to: Digital Growth Director

Key Responsibilities Strategic Vision & Roadmap Ownership
  • Define and champion a unified global website vision aligned with enterprise growth goals.
  • Own end-to-end global and regional roadmaps (Now/Next/Later framework), prioritising initiatives by business impact, compliance needs (GDPR), and market nuances.
  • Bridge global strategy with local execution: Empower regional teams to adapt roadmaps while maintaining brand/UX consistency.
SEO as Product Core
  • Embed SEO strategy into development lifecycles (grooming, planning). Act as "quarterback" for technical SEO (Core Web Vitals, crawlability), content optimisation, and analytics.
  • Own KPIs: Organic traffic, keyword rankings, conversion paths, MRR influenced by SEO.
B2B Experience Architecture
  • Architect frictionless journeys for multi-stakeholder B2B buyers: Integrate self-service tools (reordering portals, demo scheduling), thought leadership (whitepapers, webinars), and CRM/ERP systems.
  • Ensure mobile-first UX, compliance, and security (GDPR, secure hosting).
Stakeholder Leadership
  • Build a "shared brain": Align executives, engineering, marketing, and regional leads on roadmap priorities through data-driven storytelling.
  • Lead without authority: Resolve conflicts, secure resources, and foster SEO-first culture across teams.
Requirements
  • Proven B2B Website Leadership: 5+ years scaling enterprise B2B websites that drove measurable revenue (cite MRR/CAC impact).
  • SEO-Product Hybrid Expertise: Track record embedding SEO into agile development; fluency in technical SEO, analytics (GA4, SEMrush), and business-case modelling.
  • Global Roadmap Mastery: Experience balancing global strategy with regional adaptation across 3+ markets.
  • Technical Integration Acumen: Hands-on experience with CMS (e.g., WordPress), CDNs, and CRMs.
  • Stakeholder Influence: Skilled at aligning C-suite, engineering, and cross-cultural teams using data.
  • Digital-First Mindset: Proven fluency with modern digital tools (AI, analytics, automation) and curiosity for emerging tech.
Why Join Us?
  • Impact: Directly shape a digital revenue channel.
  • Scale: Lead website strategy for 4+ global regions.
  • Innovation: Experiment with GenAI, predictive analytics, and Search Generative Experience (SGE).
  • Autonomy: Own the roadmap with executive backing.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
#J-18808-Ljbffr

  • Website Manager

    2 weeks ago

    Singapore RRRTS PTE. LTD. Full time

    We’re Hiring: Website Manager Location: Singapore (Hybrid/Flexible) Company: RRRTS PTE. LTD. ⸻ About Us: RRRTS is a rapidly growing creative brand specializing in personalized gift solutions through both physical stores and a dynamic online platform. We are dedicated to delivering thoughtful, artistic, and technologically innovative products that...

  • Manager, Corporate Strategy

    6 days ago

    Singapore Business Strategy Full time $90,000 - $120,000 per year

    Get to Know the TeamThe Corporate Strategy team assists the CEO with developing the company's long term objectives and setting its course. By assessing a broad range of trends and issues that span across markets, customer, competitor, regulatory and technology insights, the team develops winning strategies that will have a significant impact on the company's...

  • Regional Website

    6 days ago

    Singapore Midea APAC Full time $4,500 - $6,000 per year

    Regional Website & Digital Marketing Executive (APAC) Regional Website & Digital Marketing Executive (APAC) Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Midea APAC We are looking for a detail-oriented and proactive Regional Website & Digital Marketing Executive (APAC) to manage and optimize the...

  • Website Designer

    5 days ago

    Singapore Elfie Full time

    **ABOUT THE ROLE**: Website Designer plays a crucial role in supporting Elfie's mission to fight chronic disease. You'll amplify Elfie's message of empowering users to monitor their health through a gamified, rewarding experience. By creating engaging content and implementing effective social media strategies, you'll help increase brand awareness, drive user...

  • Manager, Regional Loyalty Strategy

    6 days ago

    Singapore Business Strategy Full time $90,000 - $120,000 per year

    Get to Know the TeamThe Regional Loyalty Strategy team sits within Grab's Marketing organisation, overseeing consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV), and profitability for the organisation.Get to Know the RoleYou will...

  • Website Creation

    7 days ago

    Singapore Spoilmrkt Pte Ltd Full time

    Many new businesses have the solution to close a gap for their customers (a great product) but don’t know how to get the word out. At Spoilmrkt, we help you get seen and heard through establishing an online presence through website creation and management of your social media platforms. **The Ideal Spoilmrkt-er should possess the following...

  • Website Administrator

    6 days ago

    Singapore JOBSEEK HR CONSULTANCY PTE. LTD. Full time $60,000 - $120,000 per year

    Website Maintenance & Updates: Perform daily operation, maintenance, and routine updates of the company website to ensure stable and uninterrupted operation.Content Management: Regularly update website content, including but not limited to company announcements, product information, and documentation resources, ensuring all information is accurate and...

  • Website Developer

    2 weeks ago

    Singapore Juzzmarketingservices Full time

    Job Description: A Website Developer designs, develops, and maintains websites to create user-friendly and visually appealing online platforms. Job Scope and Responsibilities: Collaborate with clients to understand website requirements and objectives. Design website layouts, user interfaces, and interactive elements. Develop websites using coding languages,...

  • Website Administration Officer

    2 weeks ago

    Singapore Monetary Authority of Singapore Full time

    What the role is: Are you passionate about digital communications and website management, with a keen eye for creating engaging content that helps protect the public from scams? We are looking for a dynamic individual to join our team and drive our digital presence forward. As the Website Administrator and content specialist, you will play a vital role in...

  • Website Optimisation Specialist

    4 days ago

    Singapore STALFORD EDUCATION HOLDINGS PTE. LTD. Full time

    **Join Us as a Website Optimisation Specialist!**: At **Stalford Education Group **, we believe a high-performing website is key to connecting with our audience and delivering exceptional online experiences. We're looking for a skilled **Website Optimisation Specialist **to help us unlock the full potential of our digital presence. Are you passionate about...