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CRM Associate Manager

1 week ago

Singapore Traveloka Group Full time

It's fun to work in a company where people truly BELIEVE in what they're doing
Job Description
Develop and manage our loyalty marketing and CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
Design loyalty, incentives, and user marketing programs (cross-sell, upsell) to generate more higher value users.
Ensure the quality of our customers, Retention and Loyalty Program.
Manage the customer database health with a focus on retention and engagement: ensure all communications are in line with CRM best practices, compliance, and customer consent requirements.
Requirements
Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.
Proven track record of developing and executing successful retention strategies that drive measurable business results.
Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
Excellent project management and communication skills, with the ability to influence stakeholders at all levels of the organization.
Demonstrates a strong sense of ownership, responsibility, and commitment.
Passionate about delivering exceptional customer experiences and fostering long-term loyalty.
Familiarity with CRM software (e.g., Braze, SFMC) is a plus.
Experience in HTML is a plus.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
We don’t innovate for the sake of innovation; we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia’s Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportation to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.
With 100+ million downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people’s lives by empowering them in fulfilling their unique travel aspirations, seamlessly.
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