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Global CRM Strategist

1 week ago

Singapore HoYoverse Full time
What We're Looking For

We are seeking a seasoned CRM Lifecycle Manager to join our team at HoYoverse. The ideal candidate will have a deep understanding of digital marketing strategies in foreign markets, experience in CRM processes, and expertise in user profiling and analysis.

The successful candidate will be responsible for developing and implementing a channel-user-scenario matching model that aligns with our key regional and global goals. They will work closely with project release operations and brand teams to create standardized processes for managing multiple projects, reducing collaboration friction.

Additionally, they will expand the capabilities of our in-house CRM system by defining measurable process optimization goals and collaborating with our tech team to improve system efficiency and flexibility. They will also introduce new practices such as AI, low-code content, and chatbots to stay ahead of industry trends.

Key Requirements:

  • At least 5 years of experience in large-scale CRM project management or precision marketing, with an international focus
  • Deep understanding of digital marketing strategies in foreign markets, experience in CRM processes, and expertise in user profiling and analysis
  • Creative and innovative mindset
  • Strong ability to perform under pressure, adapt quickly, and thrive in a fast-paced, multicultural environment