Management Development Institute of Singapore | International Partnerships

8 hours ago


Singapore Management Development Institute of Singapore Full time

Partnership Development:
Build and maintain strong relationships with student recruitment agencies, educational institutions, and key accounts to establish a robust pipeline for international student recruitment in the China market.
Recruitment and Marketing Campaigns:
Lead student recruitment and marketing initiatives to increase brand awareness, drive engagement, and convert leads into enrolments, achieving targeted recruitment goals.
Event Representation:
Represent the institute at recruitment events and fairs in both Singapore and China, promoting programs and opportunities.
Collaborative Marketing Efforts:
Work with the Marketing and Communications team to plan and execute localized digital campaigns, recruitment initiatives, and marketing events tailored to the China market.
Strategic Partnerships:
Identify and develop new collaboration opportunities to enhance MDIS’s presence and reach within the China market.
Performance Analysis:
Regularly evaluate and report on the effectiveness of recruitment and marketing strategies, offering data-driven insights and updates on outcomes.
Internal Coordination:
Collaborate with student admissions and other departments to streamline processes for engaging with prospective students, alumni, and partners.
Workshops and Campus Tours:
Organize workshops and campus familiarization tours for agents, prospective students, and parents to showcase the institute’s offerings.
Communication:
Ensure clear and timely updates to students and parents regarding new initiatives, operational changes, and other relevant administrative matters.
Regulatory Compliance:
Stay updated on legal and compliance requirements, ensuring adherence to standards set by Edutrust/CPE and other governing bodies.
Job Requirement:

  • Educational Qualification:
    A recognized bachelor’s degree in Marketing, International Business, or a related field.
  • Experience:
    At least 5 years of experience in the private education sector, with a strong focus on student recruitment and expertise in the China market.
  • Proven Expertise:
    Demonstrated success in managing recruitment campaigns, particularly with a focus on digital marketing strategies.
  • Market Knowledge:
    Established relationships and recruitment channels within the China market are highly preferred.
  • Language Proficiency:
    Excellent written and verbal communication skills in both English and Mandarin.
  • Organizational Skills:
    Ability to handle multiple tasks simultaneously, meet deadlines, and work independently with minimal supervision.
  • Problem-Solving Ability:
    Strong analytical and problem-solving skills, with a dedication to delivering excellent service and maintaining ethical standards.

Key Attributes:
This role requires a strategic and driven individual capable of managing complex recruitment operations while fostering collaboration across teams and delivering impactful results.
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