International partnerships

3 weeks ago

Singapore Management Development Institute Of Singapore Full time

Partnership Development: Build and maintain strong relationships with student recruitment agencies, educational institutions, and key accounts to establish a robust pipeline for international student recruitment in the China market. Recruitment and Marketing Campaigns: Lead student recruitment and marketing initiatives to increase brand awareness, drive engagement, and convert leads into enrolments, achieving targeted recruitment goals. Event Representation: Represent the institute at recruitment events and fairs in both Singapore and China, promoting programs and opportunities. Collaborative Marketing Efforts: Work with the Marketing and Communications team to plan and execute localized digital campaigns, recruitment initiatives, and marketing events tailored to the China market. Strategic Partnerships: Identify and develop new collaboration opportunities to enhance MDIS’s presence and reach within the China market. Performance Analysis: Regularly evaluate and report on the effectiveness of recruitment and marketing strategies, offering data-driven insights and updates on outcomes. Internal Coordination: Collaborate with student admissions and other departments to streamline processes for engaging with prospective students, alumni, and partners. Workshops and Campus Tours: Organize workshops and campus familiarization tours for agents, prospective students, and parents to showcase the institute’s offerings. Communication: Ensure clear and timely updates to students and parents regarding new initiatives, operational changes, and other relevant administrative matters. Regulatory Compliance: Stay updated on legal and compliance requirements, ensuring adherence to standards set by Edutrust/CPE and other governing bodies. Job Requirements: • Educational Qualification: A recognized bachelor’s degree in Marketing, International Business, or a related field. • Experience: At least 5 years of experience in the private education sector, with a strong focus on student recruitment and expertise in the China market. • Proven Expertise: Demonstrated success in managing recruitment campaigns, particularly with a focus on digital marketing strategies. • Market Knowledge: Established relationships and recruitment channels within the China market are highly preferred. • Language Proficiency: Excellent written and verbal communication skills in both English and Mandarin. • Organizational Skills: Ability to handle multiple tasks simultaneously, meet deadlines, and work independently with minimal supervision. • Problem-Solving Ability: Strong analytical and problem-solving skills, with a dedication to delivering excellent service and maintaining ethical standards. Key Attributes: This role requires a strategic and driven individual capable of managing complex recruitment operations while fostering collaboration across teams and delivering impactful results. #J-18808-Ljbffr

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