Strategic Marketing Executive

7 days ago


Singapore SG TOURS &TRAVELS PTE. LTD. Full time
Job Description:
At SG TOURS & TRAVELS PTE. LTD., we are seeking an innovative marketing executive to promote our brand and services. As a key member of our team, you will be responsible for optimizing our marketing strategies, managing the marketing department's staff, and preparing forecasts.

The successful candidate will have extensive knowledge of marketing strategies and the ability to identify new business leads. Your expertise should translate into increased brand awareness and profitability.

Key Responsibilities:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Developing strategies and tactics to drive qualified traffic to our website and social media channels.
- Deploying successful marketing campaigns from ideation to execution.
- Experimenting with various organic and paid acquisition channels, including content creation, social media, lead generation campaigns, copywriting, and performance analysis.
- Producing valuable and engaging content for our website and blog that attracts and converts our target audience.

We are looking for a candidate with a sound understanding of marketing fundamentals and tactics, as well as creative thinking and problem-solving skills. Leadership and project management abilities are also essential. Proficiency with marketing tools and software is necessary, and experience in digital marketing and social media marketing strategies is desirable.

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