Strategic Marketing Executive
4 days ago
We are seeking a skilled Strategic Marketing Executive to join our team at The Hacens Talent Pte. Ltd. As a Strategic Marketing Executive, you will play a critical role in driving brand positioning, client engagement, and corporate communications across Southeast Asia (SEA).
This role requires close collaboration with senior leadership and sales consultants to execute a 360-degree marketing strategy covering events, sponsorships, branding, digital marketing, and partnerships.
Responsibilities:
- Develop and implement a comprehensive strategic marketing plan that enhances brand visibility & market positioning
- Manage all strategic marketing initiatives, including event planning, sponsorship activation, and relationship management
- Oversee the creation of brochures, corporate gifts, digital and printed marketing materials
- Craft compelling marketing and relationship management strategies to support business expansion
- Plan and execute strategic events, sponsorships, and client engagement programs to strengthen relationships
- Manage client onboarding programs, loyalty initiatives, and relationship programs
- Ensure events align with business objectives and deliver strong ROI on marketing spend
- Work with PR agencies, media, and industry publications on press releases, media briefings, and thought leadership content
Requirements:
- 4-8 years of experience in marketing, branding, events, or communications
- Experience conducting high-profile events & sponsorships
- Proven record of managing PR & Media agency relationships
- Strong relationship management skills; able to engage internal teams, external partners, and key stakeholders
- Proficiency in digital marketing, CRM systems, and marketing analytics tools
- Experience speaking with participants at events and representing the company & brand
- Strong project management skills with the ability to handle multiple initiatives in a fast-paced environment
- Expert at crafting compelling pitch decks in Powerpoint
- Excellent written and verbal communication skills; ability to craft compelling marketing messages
- Ability to travel regularly (30% of time) for events in the region
- Excellent Proficiency in business-level Mandarin for effective internal & external stakeholder communication and business correspondence & able to craft presentations in Mandarin
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