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Senior Paid Advertising Content Specialist

2 weeks ago

Singapore SimplyGood Full time
About the Job

We are seeking a Conversion-Driven Ad Creative Expert to join our team at SimplyGood. As a key member of our marketing department, you will be responsible for developing and executing a content strategy specifically for paid advertising across Meta, TikTok, and Google.

  • Plan and optimize ad creatives for different campaign objectives (awareness, conversion, retargeting, etc.).
  • Develop a structured A/B testing roadmap to test variations in ad creatives, copy, and hooks for continuous improvement.
  • Work closely with media buyers and performance marketers to iterate on creative strategies.
About You

We are looking for an experienced Content Creator & Video Producer with a strong background in performance marketing. If you have 3+ years of experience creating direct-response ads optimized for conversions and have a deep understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook), we want to hear from you

  • Ability to self-shoot and edit high-quality videos.
  • Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects) and basic design tools (Canva, Photoshop).
  • Deep understanding of social media ad algorithms (Meta, TikTok, Google Ads) and how to make creatives perform better.