Paid Search Specialist

2 weeks ago

Singapore LEGO SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

We're on a journey to further elevate our in-house marketing capabilities and build up the LEGO Brand's own ecosystem, with a sharp focus on e-commerce and audience-first brand-building experiences.

Bring your search marketing expertise to help craft the future of LEGO.com by driving campaigns and testing new opportunities for our global Performance Marketing team

Core Responsibilities
  • Uncover optimisation opportunities at every stage in the search marketing funnel, and keeping an integrated view on SEM with organic search input from our team's SEO leads
  • With the channel lead work to identify and develop new performance driving opportunities for search across global markets
  • Ensuring that practices are followed and opportunities are being highlighted within the In-house team
  • Work with performance marketing channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched
  • Collaborate closely with external media partners i.e Google, Bing or Adobe to ensure campaigns are activated smoothly and to industry standards
  • Work with the channel lead to develop & implement YouTube practice within Google ads across the marketing funnel
  • Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners
  • Support the teams junior coordinators and managers to deliver the target set by the business while launching new products and campaigns
Do you have what it takes?
  • A good level of hands on paid search marketing experience in bid management platforms -SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud
  • Paid search knowledge including account and keyword strategies, Remarketing and targets, script development or account automation tools, and related products
  • Hands-on operational experience of search technology platforms, eg. Google and Bing ads
  • Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics
  • Experience in search advertising across numerous markets, including non-English languages, with track record for developing both local and global campaigns
  • Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement
  • Strong budgeting skills, with a skill for categorising spends across key campaign activities and planned outcomes.
  • Strong presentation skills and confident communicator
  • A great teammate and problem solver working collaboratively with junior and senior members of the team

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Apply online on our LEGO Careers Portal today at: https://www.lego.com/en-sg/careers/job/paid-search-specialist-080a3628186e10014ef57ec8a05a0000

Tell employers what skills you have

Political Science
SEM
Academia
Channel
Organic Search
Adobe Analytics
Wellbeing
Google Ads
Google Analytics
SEO
Ethnography
Screening
Disability Insurance
Bing Ads
PPC

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