Data-Driven Customer Insights Analyst

4 weeks ago

Singapur, Singapore Marina Bay Sands Full time

Unlocking Customer Insights at Marina Bay Sands

Marina Bay Sands is a global benchmark for integrated resort development, committed to creating unforgettable memories for our guests and pushing the boundaries of the hospitality industry. As we continue to grow and collect unprecedented amounts of data, we're seeking a talented Associate Analyst/Analyst of Customer Analytics to join our Casino Analytics and Optimization team.

The Customer Analytics team is a small yet highly autonomous group that collaborates closely with Sales, Marketing, IT, Digital, and Strategic Planning functions to apply advanced analytics and generate value-creating insights from big data. The ideal candidate is passionate about creating business impacts using data and industry experience, with exceptional analytical skills and a love for solving problems with data.

Key Responsibilities:

  • Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively.
  • Work with the casino sales team to optimize structure, communication, and coverage.
  • Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements.
  • Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities.

Analytics:

  • Apply advanced analytics, modeling, and machine learning on patron behavior, CLV prediction, and profitability analysis.
  • Enhance our 360° view of our most valuable guests and create actionable segmentations of patrons across the entire Integrated Resort.
  • Work closely with Sales and Marketing departments to:
    • Monitor the business and highlight trends and opportunities.
    • Translate modeling results and segmentations into business strategy via data/dashboards with impactful visualization.
    • Design data-driven personalized offers and A/B testing.
    • Evaluate the effectiveness of our marketing strategies.
  • Work closely with Business Intelligence, data warehouse, IT, and smart IR teams to implement analytical solutions.

Requirements:

  • Degree in Business Analytics, Applied Mathematics, Statistics, or other analytical fields preferred.
  • Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome.
  • 1-2 years of practical experience in business analytics, customer analytics, or marketing analytics preferred. Fresh grads are welcomed to apply for Associate Analyst.
  • 2-4 years of practical experience in business analytics, customer analytics, or marketing analytics or Masters in any analytical field for Analyst.
  • Experience building and implementing predictive models and machine learning will be an added advantage.
  • Casino-related experience is a bonus but not compulsory.
  • Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R, or Python is required.
  • Proficient in data visualization tools, such as Tableau preferred.
  • Ability to process massive amounts of data and complete critical projects in a correct, accurate, and timely manner.
  • Strong logical thinking, data analysis, and problem-solving skills.
  • Excellent communication and presentation skills.
  • Passionate about data, customers, and building your career with Marina Bay Sands.

Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies, and procedures, including the rules of conduct and business ethics of the Company.

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